52 Marketing Terms Every Marketer Should Know
LeadsRX
MARCH 9, 2022
CAC is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure value generated by a new customer. Any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include HBO Max, Hulu, Netflix, and YouTube. Over-The-Top (OTT).
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