Velocity Partners

MARCH 13, 2024

OK, we don’t think generative AI is all bad: there are certainly efficiencies to be gained by letting AI do the boring bits — and we all need to get smart about using them or we’re doing whoever pays our bills a disservice. They’ve already tested and are talking about rolling out Search Generative Experience (SGE). Will AI replace SEO?

SEO 86

SEO B2B Paid Search Agency Aggregators 86

SocialPilot

JANUARY 14, 2024

57% of LinkedIn’s traffic is generated via smartphones. Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. Discover more of such LinkedIn stats below.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s precisely what we’ll be discussing in this blog post.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Metrics for Individual Videos 3.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

illumin

NOVEMBER 24, 2023

Short-form, vertical videos are making an impact Short-form, vertical videos like TikToks, Reels, and YouTube Shorts have seen a significant increase in popularity in recent years. Advertising trends fall 2023 These are the top trends in advertising from this autumn. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

ClearVoice

JUNE 17, 2021

Broken down by age, there is significant generational variation: 84% of those aged 18 to 29. Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. 81% of 30 to 49-year-olds. 73% of 50 to 64-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Bannerflow

MAY 12, 2023

This will provide more opportunities for monetising user-generated content (UGC) and help businesses boost brand awareness through UGC. With the Keyword Insights tool, you can view a keyword’s performance, including how often it’s used and the average CTR of TikTok ads using it.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Vidyard

OCTOBER 27, 2019

How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

BenchmarkONE

JULY 23, 2020

Behold the Rise of User-Generated Content. User-generated content (or UGC) is taking off, with customers turning into advocates for brands for the benefit of both businesses and consumers. This generation spends the most time on social and is shaping how brands interact with their audiences, and where they do it. Let’s dive in.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Outgrow

DECEMBER 17, 2020

So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. The overall CTR average settled at 1.02% and industries like beauty (26%) and fashion (12.3%) saw an increase in CTR. for free.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? As always, Google was looking ahead when they bought YouTube all the way back in 2006. Contents 1. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% High CPC: While Instagram may generate lots of clicks, it also has a higher CPC. Lead nurturing capabilities: LinkedIn’s Lead Accelerator feature goes beyond generating awareness and leads to help you better nurture your leads to drive conversions.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Spiralytics

APRIL 23, 2023

By 2024, influencer marketing spending will likely generate $7.14 According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. Global influencer marketing was valued at $16.4 billion in 2022. billion in 2022).

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Social listening will also help you keep your ear to the ground and generate new content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Scoop.it

SEPTEMBER 21, 2023

Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. On the other hand, a high CTR suggests that your audience not only opened your email but also found the content compelling enough to take the next step.

Curation 81

Curation Click Rate Content Open Rate 81

Directive Agency

JULY 31, 2023

Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone.

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

KoMarketing Associates

FEBRUARY 5, 2019

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Dominates the top half of the page on Google, and typically generates higher click-through rates compared to traditional organic results. Video thumbnails appear in results (mostly from YouTube). Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Learn How Lake One Uses Vidyard for Video.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

LeadSquared

NOVEMBER 22, 2019

To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more.

PPC 52

PPC Lead Ranking Planning CTR 52

BenchmarkONE

APRIL 8, 2021

As a result, user-generated content has never been more relevant. In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . Not Choosing the Correct Platform. Nowadays, influencers are everywhere. Reach is Not the Only Metric.

Cost 55

Cost Advertising Agencies Planning Work Management 55

Anyword

MARCH 30, 2022

Even highly visual channels like YouTube and Instagram rely on keywords to some extent. Once a list of keywords is generated, the copywriter gets to work at integrating the terms throughout the texts that they create. Anyword’s AI platform generates copy for a range of channels and allows you to input the keywords of your choice.

Copywriting 52

Copywriting SEO Marketing AI Tips 52

BenchmarkONE

APRIL 8, 2021

As a result, user-generated content has never been more relevant. In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . Not Choosing the Correct Platform. Nowadays, influencers are everywhere. Reach is Not the Only Metric.

Cost 52

Cost Advertising Agencies Planning Work Management 52

BenchmarkONE

APRIL 8, 2021

As a result, user-generated content has never been more relevant. In a world dominated by Instagram, YouTube, TikTok, Twitch, and Twitter, it’s nearly impossible to know what social media platform best fits your brand and product. . Not Choosing the Correct Platform. Nowadays, influencers are everywhere. Reach is Not the Only Metric.

Cost 52

Cost Advertising Agencies Planning Work Management 52

Valasys

MARCH 2, 2020

According to research by Invespcro , the average CTR (Click-Through-Rate) of the display ad campaigns is 0.07%. On the contrary, CTR for remarketing ads is 0.7%. The CTR might seem to be low; nevertheless, they fetch high conversion rates.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. This is crucial since traffic would mean more leads, and eventually, generate more sales for your business. LSIGraph/LSI Keyword Generator is a free tool created especially for identifying LSI keywords.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

JUNE 4, 2020

How Retargeting by Video Views & Lead Generation Forms will Help the Marketers Reach the Right Professionals. Although still early in the process, we find that leads generated from retargeting have a higher qualification rate from MQL to SQL.”

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

KoMarketing Associates

OCTOBER 18, 2016

Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Valasys

MAY 15, 2020

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. Ways Video Content Boosts Organic SEO Rankings. Marketers can brand their video thumbnails to build brand recognition.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

MAY 17, 2020

Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. During the last few months we have seen more desktop traffic, but in general users are moving to mobile. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Huptech Web

JANUARY 4, 2024

Cost Pеr Lеad (CPL) – CPL represents the cost incurred for generating a qualified lead. Customеr Lifеtimе Valuе (CLV) – CLV represents thе predicted total revenue a customer еxpеcts to generate throughout their relationship with thе businеss. Usе thе platform to generate unique affiliate links or codes.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Hubspot

APRIL 16, 2018

That’s why we created this list of YouTube and Facebook video metrics that’ll shed light on the things your boss actually cares about, like how much your audience engages with your video, what video topics they crave, and how video affects your website’s performance. Read on to learn more. 16 Video Metrics Your Boss Actually Cares About.

Video Marketing 96

Video Marketing Top of Funnel Click Rate Lead Scoring 96