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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. How to Write SEO Texts to Win SERPs in 2023 And now, to practice: With the above three factors in mind, you still need actionable strategies for crafting quality SEO content and achieving a higher SERP ranking, right?

SERP 81
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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. As a result, 34% of desktop users don't even click on a webpage, since their questions are answered by a featured snippet on the search results page. Dwell Time.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Video can help improve your website’s ranking on search engine results pages (SERPs). Rank Higher in Search. But you don’t have to take their word for it.

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). Get the Guide 4.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Optimize Content to Obtain Google Featured Snippets. When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Identify how the featured snippet is structured.

SEO 87
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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

Select a channel, and view the “Lead” or “Click Direct Conversion Value” to see how much money it drove to your business. percent of users only click on the first result. Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively.

ROI 66