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How to Fix Email Reputation and Improve Deliverability

Litmus

When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Three main factors influence your overall deliverability: Infrastructure: Identification and authentication records. Your email deliverability is a result of your email reputation.

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The Breakroom: Email Deliverability Explained

ClickDimensions

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Photo by Paule Knete on Unsplash The post The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists appeared first on The Point.

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ConvertKit’s July 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. Delivery rate: 99.9%. Hotmail.com.

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ConvertKit’s May 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. Delivery rate: 99.93%. March 2021.

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How to Improve Your Email Deliverability and Avoid the Spam Folder

SmartBug Media

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. You might notice that your open rates are low (i.e., Why Is My Email Landing in the Spam or Promotions Folder?

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How B2B Data Quality Impacts Email Deliverability

DealSignal

For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. This audience will be much more interested in your messages, and with a bit of good content, reply to them or click links in them.