Remove Click Rate Remove Content Remove Response Rate Remove Sales Cycle
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6 winning strategies to shorten your B2B sales cycle

Martech

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

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8 social selling metrics to measure success

Sprout Social

Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience. To know if your content is resonating with them, look at your engagement rate performance. To get the most out of your content, look at what other B2B buyers are using for distribution.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. If you’re part of an employee advocacy program , ensure your content stands out.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. If you’re part of an employee advocacy program , ensure your content stands out.

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Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. 37% increase in click rates.