Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. First, I saw some ads of an e-shop on my phone on Facebook and TikTok during the day. Attribution models can be classified in two groups. Bart: And what about the role of Experiments in this framework?
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