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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. First, I saw some ads of an e-shop on my phone on Facebook and TikTok during the day. Attribution models can be classified in two groups. Bart: And what about the role of Experiments in this framework?

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AI for Lead Generation: Separating Fact from Fiction

Valasys

AI has the power to analyze tons of data, and even more importantly, it can classify it and point out trends and patterns. For example, AI can create tailored product recommendations and even customize ad campaigns to reach different audiences. It also means that it has become essential to protect data privacy against cyberthreats.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI. Data mining software such as RapidMiner and KNIME helps extract valuable insights from vast datasets.

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Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

Martech Advisor

March 2020 started with mild worry about COVID-19, we even celebrated Women's Day (and shared some secrets of marketing to women ) and National Consumer Protection Week and World Consumer Rights Day (with tips to equip you with all things consumer privacy ). The Latest Research to Guide Your Marketing Strategies. HubSpot Integrates With Jira.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? Have an account?

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Best Free Web Analytics Tools 2022

TrustRadius Marketing

We discuss the different free analytics software available to startups and small businesses. Website owners are able to use web analytics software to learn their website performance. That perspective can be the difference between an ad campaign that flourishes or bombs. What is Web Analytics?