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Best-in-Class Financial Management for Crisis Mode and Beyond

Allocadia

In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Now more than ever, marketers need to hone in on issues that were dragging their organization down before, because you can bet they aren’t about to solve themselves. .

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The Marketing Ops Audit: Why It Matters and How to Do It Well

Vision Edge Marketing

Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. These are the Value Creators.

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Allocadia Named Strong Performer in Forrester Wave

Allocadia

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

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Allocadia Named Strong Performer in Forrester Wave

Allocadia

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. Watch here 6.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

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A Powerful Combination: ABX & Personalized Website Content

6sense

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). Current platforms can help you easily implement as many personalized elements of your website as suits your strategy. .