Class, Database Marketing and Resource Management

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Database Marketing

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

Resource Management

Resource Management Digital Asset Management Enterprise Management Marketing Management

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

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