ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? The simple answer is yes.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Allocadia

APRIL 14, 2020

Everyone is focused on saving money, improving productivity, and most importantly, mitigating risk. In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Budgets are core to all marketing organizations – we spend in good times and in bad.

Resource Management 59

Resource Management Class Work Management Marketing Management 59

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 93

Marketing Automation Services Work Management Marketing Management Product 93

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. Time management is important to us. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Work across channels. Focus your organization efforts around two primary places: your customer database and your inventory management system. Create data-management processes. Luckily, there are modern, tech-driven solutions. Pinpoint your ideal customers.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables. When deciding whether to begin productizing your services, how would you know if you are ready?

Work Management 52

Work Management Marketing Management Product Service 52

Seismic

JANUARY 23, 2024

From how to get better sleep to how to be more productive at work, the advice feels endless. However, in the sea of suggestions we’ve seen, one bit of advice stands out — 2024 is the year to develop a world-class sales enablement framework. Build a measurement plan: You can’t manage what you can’t measure.

Class 52

Class Ad Building Customer Satisfaction Work Management 52

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. Quick Takeaways. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret. Want details?

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

LeanData

APRIL 30, 2021

In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals occur and recognition gets handed out more widely throughout the organization. In that same report, The Bridge Group states the average SDR ramp time to full productivity is just 3.1 They want to study sales.

Class 98

Class Marketing Analytics Tools Work Management Marketing Management 98

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Call on vendor and tech partners to help us succeed. The list of changes marketers must cope with now isn’t getting shorter. The answer is, sadly, not much. Use incremental innovation to create change.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. They will be more likely to buy if your product or service works well with them.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

QuanticMind

FEBRUARY 6, 2020

Most advertisers consider paid search management software the solution to all their problems. What to Look for in Paid Search Management Software. All paid search management tools can help advertisers save time and improve campaign performance, yet some are more effective and efficient than others.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. From conception to airing took about two years, with a production time of three to four months. It’s a key market for us.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Velocity Partners

DECEMBER 13, 2023

Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. Let’s explore it up close to see how you can put ABM-thinking at the heart of all your marketing. Obviously, yes.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start? And they are.

Work Management 73

Work Management Marketing Management Advertising Agencies Advertisements 73

Aberdeen

JUNE 6, 2023

From the insightful opening keynote from CEO Jim Heppelmann to the final day of breakout sessions, the event was packed with content spanning all facets of the product lifecycle. All sessions captured the essence of PTC’s vision to help companies establish a closed-loop, model-based, digital thread.

Work Management 40

Work Management Marketing Management Conference Service 40

Hubspot

AUGUST 19, 2020

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe's expansive design suite, my school invited an implementation partner to visit and show us the ropes.

Advertising Agencies 96

Advertising Agencies Work Management CMS Development Budget Programs 96

Sprout Social

AUGUST 30, 2022

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” It’s a simple answer that points to how the work we produce is evaluated. My path to software engineering. If you ask me the same question today, I would give a slightly different response.

Work Management 75

Work Management Software Peer-to-peer Class 75

LeanData

FEBRUARY 13, 2023

Customers will immediately feel the impact as the manual data triage that drains productively is reduced. Moreover, it allows the Operations and IT teams to minimize technical debt associated with Salesforce Flows and custom Apex code, as well as workforce automation solutions like Syncari, Tray.io and others.

Work Management 52

Work Management Marketing Management Product Peer-to-peer 52

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses.

Work Management 74

Work Management Marketing Management Social Media Service 74

TrustRadius Marketing

MARCH 26, 2021

Free or open-source learning management software can serve the needs of smaller organizations without the upfront costs. We’ve compiled 5 of the leading open-source or free learning management systems that could best serve your specific use case: Moodle ATutor Sakai Google Classroom TalentLMS. Is There Really a “Free” LMS?

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

Content Standard

JULY 14, 2021

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Optinmonster

APRIL 2, 2020

Are you struggling to work from home and be as productive as you were at the office? But no matter how many work from home tips your boss gives you, your day always seems to take a weird turn around lunchtime: This can be especially true if you’re working from home with a significant other, not to mention kids.

Work Management 95

Work Management Tips Product Marketing Management 95

nDash

MARCH 7, 2022

How do you streamline content production and freelancer billing processes across a large organization — without negatively impacting content volume? . Optimized Process Management . Aaron credits the nDash platform with simplifying both project management and billing. It feels like personalized, concierge service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Product 52

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertisements 112

Advertisements Advertising Allocation Planning 112