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Best-in-Class Financial Management for Crisis Mode and Beyond

Allocadia

Everyone is focused on saving money, improving productivity, and most importantly, mitigating risk. In these chaotic times marketers should control what they can control , so your first act should be getting your finances and plans in order. Budgets are core to all marketing organizations – we spend in good times and in bad.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

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15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

Think about it, how many times have you found yourself stuck on a work task and turned to the internet for assistance? Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. He also specializes in recruitment software and how to leverage it to make more placements.

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NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive

Valasys

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

Experts say that even the most well-intentioned and best-designed corporate diversity programs can fail to achieve their goals if they’re not managed effectively. Prioritizing D&I at your business directly impacts the relatability of the product or service your business provides and the value it adds to the community it serves.

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Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett

But a marketing team structure that’s not fit for purpose is particularly risky because it will have a fundamental impact on organisational growth and market position. The structures employed by an organisation are influenced by a number of variables, people; processes; technology and competitive landscape. Econsultancy 2018).

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Top 14 project management software and tools to level-up collaboration

Sprout Social

When you hear the phrase “work smarter, not harder,” what comes to mind? Is it ways you could automate processes? If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. The benefits of project management software. Scheduling and planning.