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CMO Coffee Talk ‘Aha! Moment’: The New Buying Committee Wears … Skinny Jeans?!

6sense

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. .

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4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Metadata

How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

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Demonstrating the value of social to your CFO

Sprout Social

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership. What are you trying to accomplish?

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How COVID Shifted Payment Structures for Freelancers and Beyond

nDash

While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Have writers seen shifts in payment structures? Many turning to the freelance industry do so out of necessity, instead of by choice. and three percent.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.