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CMO Coffee Talk ‘Aha! Moment’: The New Buying Committee Wears … Skinny Jeans?!

6sense

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The future of B2B sales and marketing is — yes — skinny jeans! Peer reviews over analyst recommendations . And time spent with an actual sales rep is just 5% to 6%.

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4 Advertising Strategies That Helped ClickUp Grow to 8M Users

Metadata

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization. Overall, it requires an understanding of the purchase process from the buyer's point of view.

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How COVID Shifted Payment Structures for Freelancers and Beyond

nDash

While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Have writers seen shifts in payment structures? Many turning to the freelance industry do so out of necessity, instead of by choice.