Zoominfo

SEPTEMBER 30, 2018

Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Only B2B

NOVEMBER 28, 2019

Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. When you avoid these common problems you can run a fool-proof demand generation campaign. Problem #1: Deficient Messaging Map.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence. Examining today’s Sales challenges.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Oktopost

MARCH 10, 2021

One of the biggest issues is aligning marketing and sales processes. However, without a part-art, part-science approach to demand generation, you’re not likely to achieve it. She specializes in acquisition tactics, full-funnel nurturing, lead qualification, and lead management.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

Marketing Insider Group

SEPTEMBER 14, 2016

With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation. Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1.

Demand Generation 100

Demand Generation Demand Generation Tips 100

Ledger Bennett

MARCH 11, 2019

Quick results are rarely sustainable – tactics and activities will be adopted that have limited ability to ever reach the scale desired, but may drive some initial results. TAKE THE DEMAND GENERATION MATURITY INDEX SURVEY NOW In fact, I can’t even count the number of times a CMO has pressured timescales.

Demand Generation 40

Demand Generation Demand Generation Lead Ranking 40

ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Garbage in; garbage out.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B Sales 100

B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Outgrow

SEPTEMBER 3, 2022

All You Need to Know About Funnel Builder Software. If you’re working in sales or marketing for a significant period of time, then you know that leads can be generated at various stages of the buyer’s journey. – The answer is simple, you can do this with the help of a Funnel Builder ! What Is a Funnel Builder?

Top of Funnel 52

Top of Funnel Software Outgrow Marketing Funnels 52

ANNUITAS

AUGUST 30, 2018

Frustrations with Demand Generation. As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales?

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

The Point

OCTOBER 29, 2021

However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. As those cycles come to completion we add in new accounts in their place.

Account Based Marketing 319

Account Based Marketing ABM Work Management Marketing Management 319

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Heinz Marketing

AUGUST 22, 2019

Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. What is your email management strategy? Conceptually, I’m not a fan.

Demand Generation 85

Demand Generation Work Management Demand Enterprise Management 85

ViewPoint

FEBRUARY 24, 2016

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Marketing Insider Group

AUGUST 21, 2012

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. The following article is a guest post from Rob… Demand Generation is critical to every company bottom line, and is often managed through various groups within your company.

Demand Generation 100

Demand Generation Demand Multi-Touch Attribution Generation 100

Strategic-IC

APRIL 24, 2022

They are all word-class companies. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy. Advice on how to succeed at Account-based Marketing?.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

Madison Logic

MAY 2, 2024

WATCH VIDEO The Challenge Endava is a leading technology services company that combines world-class engineering, industry expertise, and a people-centric mindset to assist global enterprises in creating technological solutions that drive innovation and transform businesses.

Account Based Marketing 52

Account Based Marketing Top of Funnel Multi-Channel Funnel Advertising 52

Full Circle Insights

JANUARY 16, 2024

When both your sales and marketing teams measure their efforts in Salesforce, your CEO is equipped with one source of truth for all revenue development channels. Revenue Sourced by Department measures the impact different teams, such as marketing, customer success, and sales, have on sales. 2: Funnel Velocity What is it? . #2:

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

Marketing Insider Group

JUNE 26, 2015

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. So, are you creating your business strategy based on the selling process or the buyer’s journey? The post You Need To Stop Focusing On The Sales Process, Silly!

Process 100

Process Cross-Selling Forrester Buyer's Journey 100

Top Rank Marketing

JUNE 5, 2024

Many of the key challenges that characterize B2B marketing more generally are intensified in the SaaS environment: Market education: Solutions are often especially complex and innovative, driven by advancements in digital transformation. This helps with addressing the nuances of market education and the complexity of SaaS sales cycles.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Engagio

MAY 22, 2019

What most don’t know is that McDonald’s wasn’t the first to implement this tactic. Sales were popping! In 1968 just after the Big Mac was introduced, Ray Kroc was looking for a director to help sales, and Wallerstein was the obvious choice. That is where post-sale marketing comes into play.

Class 59

Class Account Based Marketing ABM Cross-Selling 59

Heinz Marketing

AUGUST 22, 2019

Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. What is your email management strategy? Conceptually, I’m not a fan.

Demand Generation 51

Demand Generation Work Management Demand Enterprise Management 51

KoMarketing Associates

DECEMBER 1, 2020

Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge. Marketers Remain Focused on Lead Generation.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

Rollworks

AUGUST 5, 2019

Have you gotten ABM off the ground, but struggle to connect the dots between sales and marketing? Without a clear plan for running coordinated account-based sales and marketing plays, it's no surprise your programs may get stuck and muddled in confusion. Expand in an account. Retain an account. Developing.

Account Based Marketing 40

Account Based Marketing Demand Generation Ideal Customer Profiles Top of Funnel 40

Martech

NOVEMBER 4, 2022

Dynamic Chat audience targeting was enhanced by adding support for data types that will enable the Marketo chatbot to target based on scores and answers to yes/no questions. Didn’t get that far in math class? The data type can also be used to better target key accounts, something that all demand generation teams can appreciate.

Lead Scoring 110

Lead Scoring Lead Ranking Marketo Paid Search Agency 110

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

PathFactory

OCTOBER 31, 2018

It’s…it’s leads disappearing out of the funnel! Unfortunately, for marketers still employing diabolically outdated tactics, this funnel nightmare is the harsh reality they live every day. Sure, you may fill the top of your funnel with lots of leads. The same holds true for your marketing funnel.

Top of Funnel 45

Top of Funnel Marketing Funnels Lead Ranking Lead Scoring 45

Customer Experience Matrix

JUNE 25, 2008

My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

ViewPoint

MAY 20, 2016

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 2: Inside Commercial Accounts. Tier 3: SMB/Channel Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Engagio

DECEMBER 2, 2020

Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes. Are they manageable?).

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52