Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 312

Planning Analytics Enterprise Management Work Management 312

Kabbage

NOVEMBER 9, 2016

B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Launch Marketing

FEBRUARY 2, 2018

Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50

Kabbage

NOVEMBER 9, 2016

B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Webbiquity

FEBRUARY 16, 2016

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

KoMarketing Associates

JANUARY 12, 2023

When KoMarketing made a commitment to building our own inbound marketing channel that demonstrated our expertise in the B2B digital marketing space, I’d write a blog post a week. And the lessons learned helped shape and improve our SEO content marketing success across client programs and for our own digital marketing endeavors.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Zoominfo

SEPTEMBER 25, 2018

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. Sales Hacker is the leading community for modern sales professionals, and this podcast is an extension of that. Listen here. Listen here. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Televerde

SEPTEMBER 5, 2019

If you sell a service, you might have the following stages: Discovery. As a marketer, it’s essential that you work closely with your sales team (Yay to sales and marketing alignment) to determine these stages, so everyone has a clear grasp around what happens after a lead enters the pipeline. Sales hates bogus leads!

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

Pam Didner

JULY 5, 2020

Simply put, ABM is a marketing strategy in which: “Marketers leverage existing marketing elements creatively to help sales close deals with key accounts.” Traditional lead-based marketing focuses on generating as many leads as possible. Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

LeanData

MARCH 9, 2021

Developing your best marketing strategy is a challenge. Markets change almost continuously, driven by the changing behaviors of buyers in both B2C and B2B markets. Buyers want more than products, solutions and services – they demand exceptional buying experiences centered on increasingly personalized buying journeys. .

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Analytics Tools Paid Content 52

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

Mike Madden , Demand Generation Program Manager at Marketo, shares five tried-and-true tips on how to improve your subject lines and ultimately your open rates: front-load the important words, ask a question, use numbers, get personal, or use rhymes, alliteration, and puns. Lead by example. Was it a marketing automation fail?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Outreach

JUNE 2, 2020

We typically host a variety of workout classes every morning of Unleash, but we knew it’d be trickier to organize that same cadence of activity. Our biggest recommendation for keeping people engaged is to rely on feedback from previous conferences to understand what your attendees valued the most.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Zoominfo

SEPTEMBER 30, 2018

Sales Pipeline Radio features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. The Sales Hacker Podcast Sales Hacker is a leading community for modern sales professionals, and this podcast is an extension of that.

Sales Management 100

Sales Management Top of Funnel B2B Thought Leadership Best Practices 100

Hinge Marketing

MARCH 21, 2019

For years they were the foundation for professional services growth. Yet, working for the research-based branding and marketing firm for professional services, I can tell you that we and our clients are seeing a decline in referral usage. Professional service search methods. B2B Demand Generation Versus Lead Generation.

Demand Generation Agencies 102

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 102

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Vidyard

SEPTEMBER 10, 2014

From basic tools for measuring views and engagement to rich integrations enabling individual viewer tracking and video ROI reporting, video marketing has emerged as an active industry serviced by dozens of different technology vendors. Who are the different technology vendors and what do Video Marketing Platforms now offer?

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. Your brand can use video throughout the inbound marketing funnel and this post outlines how to get started. Why should everyone buy into your brand message? What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Hubspot

MAY 13, 2013

In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). Right now the marketing automation industry couldn''t be hotter. They plan to use lead scoring, as well.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Heinz Marketing

APRIL 22, 2019

.” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. The total addressable market is the market that you want to sell to.

Top of Funnel 62

Top of Funnel PointClear Work Management Marketing Management 62

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. For example, segment your products and services by application and/or industry.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

SmartBug Media

DECEMBER 12, 2019

Recently, the company has—with the launch of a revamped version of its go-to-marketing (GTM) platform, a purported single source of truth for sales, marketing, and recruiting professionals—changed its name to ZoomInfo powered by DiscoverOrg. A B2B Platform Where World-Class Data Meets Groundbreaking Technology.

Zoominfo 81

Zoominfo Marketing Automation Services Class Enterprise Management 81

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Don’t lapse into obvious corporate marketing speak to sound important (see point #4). Developing your unique value proposition is also a good way to differentiate your company from the competition.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. However, this is the exception and not the rule and is typically used in product specification or data sheets.

Features 60

Features Web 2.0 Planning Work Management 60

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. With marketers who seem more focused on gaming the channels themselves than in the value of the dialogue being created, buyers are now inundated with more product related and meaningless offers than ever.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

ANNUITAS

OCTOBER 1, 2020

Most companies know who they want to target, but the subsequent persona work typically looks at the basis of how that target will interact with the company’s product or service. And demand marketing must ensure that customer experience is enhanced – not harmed – by go-to-market activities. Shame on SiriusDecisions.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. MRP Prelytix is an enterprise-class predictive ABM platform.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 113

Hubspot

DECEMBER 4, 2012

In the past 24 months, we’ve seen the overlap between search, social , and content increase at a rapid pace, spurred on by innovations from the search engines, and reinforced by the correlations of social sharing and linking/ranking behavior. We’re all after the Holy Grail of online marketing: sales-ready leads.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28