Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? The simple answer is yes.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Marketing Insider Group

JUNE 22, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Along the way I was fortunate to work with some tremendous partners with shared common values.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Account Based Marketing 329

Account Based Marketing ABM Work Management Marketing Management 329

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. This is not just one of my Salesforce Admin tips‌ — ‌it’s a great work-life tip, too. If there’s a new topic or feature I want to learn more about, I head to Trailhead, Salesforce’s free online learning platform to complete a project or work on a module.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 224

Multi-Channel Advertising Channels Work Management Marketing Management 224

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Zoominfo

APRIL 18, 2022

Take a second to imagine the recruitment process without technology to manage it. Recruitment Management Systems are a combination of technology platforms that reduce the number of manual tasks recruiters must take on in this scenario. What is the function of recruitment management?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Paid Search Agency 173

Paid Search Agency Companies Work Management Marketing Management 173

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Call on vendor and tech partners to help us succeed. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Heinz Marketing

MARCH 2, 2022

By Laura Patterson, President of VisionEdge Marketing. The increased pressure to deliver results is not likely to go away anytime soon”, says Darryl Sparey, Managing Director and Co-Founder of Hard Numbers. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results.

Lead Scoring 102

Lead Scoring Lead Ranking Class Organization 102

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management. But nobody gets off easy. This approach has its own challenges.

Work Management 105

Work Management Marketing Management Lead Management Lead Scoring 105

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. Work across channels. Create data-management processes. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

LeanData

APRIL 30, 2021

In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals occur and recognition gets handed out more widely throughout the organization. The post Hiring a World-Class SDR Team appeared first on LeanData. But, it doesn’t stop there. . They want to study sales.

Class 98

Class Marketing Analytics Tools Work Management Marketing Management 98

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. These attributes are not the same as triggers.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Velocity Partners

DECEMBER 13, 2023

Both approaches make the same mistake – they treat ABM as a second-class citizen – either as an entirely separate discipline or as an isolated offshoot from your everyday marketing activities. It seems crazy most companies do things the other way around, doesn’t it?) Think about what a crazy double whammy that results in.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 also features the most total venture capital funding for edtech companies with $8.3 also features the most total venture capital funding for edtech companies with $8.3 billion in 2021 to US$410.2

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Engagio

NOVEMBER 18, 2020

B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. Add to this a global economic slowdown, which has prolonged buying cycles, and the COVID-19 pandemic, which has halted traditional marketing approaches.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Go Beyond SEO

AUGUST 16, 2021

There’s a lesson to be taken from this concept when it comes to digital marketing: treat all your clients like kings, but from different kingdoms. We’re talking about giving your clients a first class client experience whenever they’re dealing with you and your company. Here’s how you can impress your clients even on a budget!

Class 78

Class Budget Programs Work Management Marketing Management 78

Hubspot

AUGUST 19, 2020

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe's expansive design suite, my school invited an implementation partner to visit and show us the ropes. How to Work With Implementation Partners.

Advertising Agencies 96

Advertising Agencies Work Management CMS Development Budget Programs 96

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 73

Work Management Marketing Management Advertising Agencies Advertisements 73

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses.

Work Management 74

Work Management Marketing Management Social Media Service 74

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

AUGUST 30, 2022

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” It’s a simple answer that points to how the work we produce is evaluated. My path to software engineering. If you ask me the same question today, I would give a slightly different response.

Work Management 75

Work Management Software Peer-to-peer Class 75

Salesforce Marketing Cloud

JANUARY 24, 2022

Companies all over the world are trying to figure out how they can put less carbon into the Earth’s atmosphere. Most cannot remove carbon dioxide from the atmosphere themselves, but they can invest in or buy credits from other companies that are developing technology to do so. Reach Net Zero faster. Explore Net Zero Cloud.

Work Management 98

Work Management Paid Search Agency Companies Customer Surveys 98

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale.

Advertisements 112

Advertisements Advertising Allocation Planning 112

6sense

DECEMBER 16, 2021

For organizations like Aruba Networks, an access management, network infrastructure and mobility application solution for mobile enterprise networks, it’s important to remain differentiated in a competitive landscape through continued innovation. Presentation Slides: ? ?.

Marketing Analytics Tools 62

Marketing Analytics Tools Class Enterprise Management Ad Building 62

Hubspot

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Choozle

OCTOBER 22, 2021

Many of us have been here before—It’s the beginning of Q4, and you’ve just been tasked with auditing your current media vendors and researching alternative options for the upcoming year. The answer to those stuck with this dilemma is more and more often coming back to one solution—move to self-serve. Where do you start?

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

Seismic

JUNE 6, 2023

Customer service training is important for new hires and veteran agents. They both recently started customer service jobs at large, fast-paced companies. His manager, pleased with Sam’s performance, raises his daily quota to 15 tickets.

Training 52

Training Work Management Service Customer Satisfaction 52