article thumbnail

8 SaaS Pricing Page Strategies to Boost Conversion Rates

Directive Agency

The data clearly shows that achieving stellar conversion rates doesn’t just take investment in getting more people to become aware of your solution. So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible? Promote Annual Subscriptions.

article thumbnail

40 Marketing KPIs Your Team Needs to Track

Zoominfo

KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate. Customer Experience. Digital Channels and Content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact of Bad B2B Marketing Data

Zoominfo

Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. For those who aren’t familiar with the term, churn rate refers to the percentage of email subscribers who leave your list over a period of time. There are two types of list churn to be aware of.

article thumbnail

Content Marketing KPIs for Your Content Strategy

ClearVoice

Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. Customer relationship management (CRM) software.

article thumbnail

Driving Success Through Metrics

SmartBug Media

To sustain a customer success strategy, companies must measure self-reported customer data against customer acquisition, upsell, and churn rates to determine where and when to allocate resources. Net Promoter Score (NPS): Evaluate customer loyalty and the likelihood of customer referrals. What’s keeping customers engaged?

article thumbnail

Paid newsletter pricing 101: How to make the most from your content

ConvertKit

But before the rubber really hits the road, there are a few decisions you need to make: you’ll need a topic, a name, and a promotion plan. Conversion rate. Another important number in your newsletter business is your free-to-paid conversion rate. Oh yeah, and there’s the tricky little detail of how much to charge.

article thumbnail

The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.