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Microsoft Advertising introduces Chat API for publishers

Martech

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Why we care.

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Bing Chat opens up to more users and developers with API, expanded visual answers

Martech

Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said.

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OpenAI unveils ChatGPT API at very low prices

Martech

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) Why we care. Chatbots for all! Get MarTech!

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Marketo’s January 2024 updates include on-demand webinars, email bot filters and more

Martech

Bulk lead import API update Using bulk lead import through an API reduces a marketer’s time enormously, so while this update may be minor, it is useful to note. This is applicable for those on the dynamic chat Select package. For example: Lead ID, Email asset, Link click or email open. Why we care. The more insight the better!

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

Even with plug-ins and Chat-GPT 4 access to the internet, AI simply predicts responses based on its past learning, which comes from reading everything on the internet (only through 2021). One example was a test conducted by a marketing expert who used the GPT-3 API to create content for an industry niche website.

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9 Chatbot builders to enhance your customer support

Sprout Social

Its no-code approach and integration of AI and APIs make it a valuable tool for non-coders and developers, offering the freedom to experiment and innovate without upfront costs. is valuable for collecting contact data within conversations, enhancing user engagement without compromising the chat flow.

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Marketo’s July releases: A manager’s guide

Martech

Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Web Services Error displays which API user is creating the error Another highly anticipated feature is Web Services Error notifications. There were also updates to Dynamic Chat Support for Sales Insight.

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