Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

APRIL 23, 2024

Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

APRIL 18, 2024

A third of our respondents told us their email marketing was “poorly” or “very poorly” integrated into the rest of their marketing channels, making it difficult to add personalization and segmentation into email or to get insights about how email performance contributes to the bottom line. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Martech

DECEMBER 22, 2021

.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. One reason is that so many other channels were lost or constrained by the pandemic. Adams is surely right to emphasize the importance of the email marketing channel to today’s marketers.

Email Marketing 137

Email Marketing Ethics Privacy Protection Deliverability 137

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Companies like Factors.ai

Analytics 129

Analytics Privacy Privacy Policies Privacy Protection 129

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Email is a great channel for message testing. With email, you’re able to set up exact testing parameters, which isn’t necessarily the case with other channels. Here’s why: Email marketing captures first-party data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. More than 40% of companies intend to up their spend in the channel in 2022.

Search Marketing 113

Search Marketing Email Marketing Planning Privacy Protection 113

Litmus

MAY 24, 2022

Email remains a dominant channel for marketers, consumers, and the overall success of a business. Privacy-proofing. With privacy measures increasing, email marketers are thinking about the health of their email program in the long run. What’s trending in the world of email in 2022 so far? Trends in email marketing. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Channel diversification. Groth’s reply?

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Liveintent

DECEMBER 21, 2021

The industry recognizes that email newsletters are a critical channel for implementing a first-party data strategy and can have tangible benefits on your direct-sales program and other areas of your business, such as subscriptions. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Liveintent

FEBRUARY 28, 2023

Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. It’s an opt-in, global media channel that reaches over a billion more users than Facebook. You can use deal IDs on email, like on other channels, to reach specific publisher audiences. Enter: email.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

NOVEMBER 23, 2021

Bruce: Often email is that gateway channel and used to activate other channels, whether it’s promoting social or promoting a mobile app. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? Here’s a recap of our answers to the most popular questions.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Digital engagement is how your company interacts with potential and current customers across digital channels. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

OCTOBER 11, 2021

Email doesn’t always get the attention or love it deserves, but it is almost always the leading channel in any integrated marketing strategy because it works. I’d like to see more companies elevate it to being a channel used to build customer relationships. It is a workhorse that gets the job done. What do you find most challenging?

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. Interested in learning more?

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

MAY 26, 2022

As marketing leaders, many of us place high value on our organization’s ability to deliver personalized and contextually relevant customer experiences—in email and other marketing channels. Personalized experiences don’t end in marketing channels. But as Gartner recently pointed out (and many of us are experiencing firsthand!),

Email Marketing 94

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 94

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. But there are new forms of contextual advertising out there.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. According to Statista, 347.3

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. To put it simply, email is the most important channel in today’s marketing playbook.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K.

Privacy 101

Privacy Email Marketing Privacy Protection Open Rate 101

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Audience data. Cross-platform (web, app and email) ad exposure data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Brightedge

JULY 22, 2022

Another major change impacting digital marketers is significant new privacy protections. Soon, however, data privacy will no longer be just good business. Search is a gigantic marketing channel, but it's also a very important listening channel.?

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Salesforce Marketing Cloud

APRIL 20, 2022

Plus, we discover how marketers are adapting to a privacy-focused data ecosystem and the trends shaping cross-channel marketing. Privacy changes have led to shifts in marketing strategies and investments. Let’s take a look at some of the top four key findings. You can download the whole marketing report here.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Salesforce Marketing Cloud

APRIL 21, 2022

But below the surface, there’s a whole world of added complexity as new marketing channels and technology emerge and companies adapt to shifting regulations and consumer expectations. The movement toward consumer privacy protections is accelerating, and that’s a good thing. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. As cross-channel marketing becomes more and more prominent, don’t overlook the reporting on those other channels.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Vision6

AUGUST 23, 2021

Use a multi-channel approach. If you’re not using a multi-channel approach, you could be missing out on opportunities to reach and engage your subscribers. Some of the messages you are sending may even be better suited to other communication channels, such as SMS. We also recommend giving your database a regular hygiene check.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Campaigns dashboard. Not a Parse.ly customer yet? Users Can Expect appeared first on Parse.ly.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Litmus

DECEMBER 7, 2022

Brands will use email as a channel not just to direct people out of their inbox, but as a rich interactive medium to help their audiences take action more quickly. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

NOVEMBER 2, 2021

And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. The past couple of years have shown the world how powerful and resilient the email channel is. So it gets put off. It’ll only continue to get harder. The lesson here?

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. As I said then and still believe, this is not a channel-ending event for email, and I am not crying over the change. Yes, we’ll feel some pain.

Open Rate 138

Open Rate Email Marketing Planning Click Rate 138

Martech

OCTOBER 28, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. More than 40% of companies intend to up their spend in the channel in 2022. Why we care.

Facebook 111

Facebook Planning Marketing Budget Creation Marketing Budget 111