B2B Marketing Zone

6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. The Forgotten Content Channels.

Planning

Planning Advertising Channels Paid Search Agency Content Marketing

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

SEPTEMBER 25, 2012

Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t forget that partner marketing materials are important to help sell your product, therefore they need to be updated as frequently as your direct channel materials. What Not To Do.

Advertising Agencies

Advertising Agencies Work Management Marketing Management Planning

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning

Planning Email Marketing Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

FEBRUARY 20, 2013

Which channels move your ideal customer down the sales funnel fastest? This method maps channels and content along your customer journey, then identifies those with the highest rate of success for moving contacts to conversion. But this ability raises another issue. Click to Play. About Ashley Verrill.

Marketing Attribution

Marketing Attribution Lead Ranking Spending Budget Management

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

MAY 24, 2012

According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. Greater understanding of social media and email as complementary channels. Awareness around data security issues.

Customer Surveys

Customer Surveys ROI Email Marketing Effectiveness

How to Include Webinars in Your Content Plan

The Effective Marketer

MAY 21, 2012

Webinars are a great channel to include in your content marketing plan. The longer webinars (more than 30 mins) can later be chopped down into easily digestible segments and posted on your Youtube channel. Mapping Webinars to Your Content Plan. Host a webinar to share all the great stuff you learned during the show.

Webinar Metrics

Webinar Metrics Planning Trade Show Cross-Selling

The Importance of Content Continuity

The Effective Marketer

OCTOBER 8, 2012

When you create a piece of content, why stop at the first distribution channel? Sure you can re-purpose the content so that it will be used at another channel but content continuity means more than simply taking the content and fitting it in another medium. Let me explain.

Content

Content Trade Show Advertising Mediums Distribution

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Are You Spending Enough on Online Marketing?

The Effective Marketer

NOVEMBER 3, 2011

Share of advertising budget dedicated to interactive marketing : shift the money from the typical print and TV ads and invest in online channels. Percent of interactive budget earmarked for emerging media : invest in new technologies and start trying out channels before your competition does.

Allocation

Allocation Spending Paid Search Agency Online Marketing

Measuring Marketing Effectiveness

The Effective Marketer

APRIL 19, 2012

“The lack of confidence results from a perception that there is simply too much data and too many channels out there, making it difficult to capture and measure all relevant data.” ” – CMO.com. Understanding Marketing Analytics.

Effectiveness

Effectiveness Allocation Marketing Analytics Tools Marketing Management

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Email Adoption High But Lacking Best Practices

The Effective Marketer

JUNE 14, 2011

Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Marketing Budgets and Email Effectiveness. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years. Online Video.

Marketing Budget

Marketing Budget Practices Budget Programs Forrester

A Primer on Sales Competitive Battle Cards

The Effective Marketer

MAY 27, 2015

You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution. The analysis is also based on your particular situation (defined in step 1), meaning the type of battle card you are creating.

Work Management

Work Management Marketing Management Marketing Proposals Paid Search Agency

The Danger of Automatic Feeds in Social Media

The Effective Marketer

JANUARY 31, 2012

LinkedIn as a recruiting channel. Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook to provide in-depth information on its products and solicit feedback. You’ll notice that each example necessitates targeting a particular audience segment and then theming the message to appeal to that segment.

Social Media

Social Media Media Merchandising Twitter

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

APRIL 26, 2012

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network. Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!).

Viral Marketing

Viral Marketing Social Networks Content Network Marketing

When Inbound Marketing Goes Wrong

The Effective Marketer

FEBRUARY 9, 2012

They explain that while inbound marketing supports your newly created content by sharing it on social channels, making it faster and easier for your content to be found, outbound marketing (paid sponsorships, banner ads, etc.)can And, according to Marketo, outbound programs have their place in your marketing arsenal.

Inbound Marketing

Inbound Marketing Paid Search Agency Marketo Banner Ads

Listening to Your Customers In the Digital Age

The Effective Marketer

JANUARY 19, 2012

I strongly believe that traditional marketing tactics can be greatly enhanced by using digital tools and when it comes to market research, social media channels should be top of mind. But how about using social media?

Focus Group

Focus Group Copyright CMO Social Media

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning

Planning Work Management Effectiveness Marketing Management

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

JULY 21, 2009

’ If it is not the best channel for engagement (based on their answer) then we’ll be the first to push back. Like Be the first to like this post. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant.

Social Media

Social Media Planning Work Management Social Marketing

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it.

Marketing Budget Creation

Marketing Budget Creation Design Email Marketing Planning

A Brief History of Marketing

The Effective Marketer

FEBRUARY 25, 2013

Also, the infographic seems to focus more on the evolution of marketing channels rather than the evolution of marketing automation per se. Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. Maybe I am being too picky. What do you think?

Marketing Automation Services

Marketing Automation Services Eloqua Banner Ads Paid Search Agency

A Brief History of Marketing

The Effective Marketer

FEBRUARY 25, 2013

Also, the infographic seems to focus more on the evolution of marketing channels rather than the evolution of marketing automation per se. Other important marketing channels like direct mail, and the once-popular online banner ads of the 90′s are strangely not mentioned. Maybe I am being too picky. What do you think?

Marketing Automation Services

Marketing Automation Services Eloqua Banner Ads Marketo

B2B Marketing Zone

The Effective Marketer

6 Content Marketing Channels Missing From Your Plan

10 Do’s and Don’ts of Partner Marketing Programs

Webinars

Trending Sources

Aberdeen Shows How to Do Email Marketing Right

Webinars

Maximizing Marketing Spend with Attribution Models

Survey Highlights Email Marketing Effectiveness and ROI

How to Include Webinars in Your Content Plan

The Importance of Content Continuity

The Challenges in Adoption of Marketing Technology « The Effective.

Are You Spending Enough on Online Marketing?

Measuring Marketing Effectiveness

The Rise of the Content Marketer « The Effective Marketer

Email Adoption High But Lacking Best Practices

A Primer on Sales Competitive Battle Cards

The Danger of Automatic Feeds in Social Media

Why Seeding Your Content is Key to Making it Viral

When Inbound Marketing Goes Wrong

Listening to Your Customers In the Digital Age

Kindle Marketing Lessons « The Effective Marketer

Why Social Media Is Not For Everyone « The Effective Marketer

Email Design Review Gallery « The Effective Marketer

A Brief History of Marketing

A Brief History of Marketing

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