Allocadia

MAY 23, 2023

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. With this corporate-level goal in place, the heads of each department had to ensure their teams were contributing to this goal.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. The post B2B Lead Generation Form Tactics for High-Quality Leads appeared first on The Lead Agency. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Martech

FEBRUARY 22, 2024

Whether taking advantage of user-generated content, implementing geotargeting for specific regions or crafting hyper-personalized messaging, you can benefit from adopting innovative tactics that align with the unique characteristics of their niche markets. Get MarTech! In your inbox. Business email address Subscribe Processing.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. This will unlock opportunities to make corrections, scale working tactics, and continue to grow your ABM results. The post Content Marketing Tactics to Overcome ABM Hurdles appeared first on ClearVoice. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. E-commerce marketing is a tactic that is easier than it sounds. Local Marketing - When a brand implements marketing tactics centered on where their prospects are located geographically. . We’ve got your back. II - Implement Loyalty Programs.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Porch Group Media

NOVEMBER 21, 2022

Their audiences were migrating, and so they had a tactical problem, which was the performance. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. But then they also had a strategic problem, which is their marketing performance was declining.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Navigate the Channel

DECEMBER 19, 2023

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. This includes blog posts, whitepapers, case studies, videos, and more. The post 4 Tactics Every B2B Marketer Needs to Embrace appeared first on ER Marketing.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Marketing Insider Group

OCTOBER 23, 2019

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. ABM is not a new tactic.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. There is value in their development.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. How to leverage search and content analysis to inform tactics and improvements. Key Takeaways from the Presentation. Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run.

Case Study 120

Case Study Case Studies Marketo Studies 120

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Animalz blog

NOVEMBER 28, 2023

What you need to know to make the most of this guide What follows are advanced AI research tactics. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. ChatGPT answers our case study request more effectively than Perplexity. You can (and should!) Perplexity checks ChatGPT.

Marketing AI 78

Marketing AI Research Tactics SME 78

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. The post Case study: Choozle’s advertising strategies appeared first on Choozle: Digital Advertising Made Easy.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Choozle

JANUARY 21, 2019

Each step of the sales funnel is highlighted by implementing three separate targeting tactics: Oracle custom data segments (top funnel), Connected TV (mid-funnel), and retargeting (bottom funnel). The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy.

Case Study 43

Case Study Case Studies Studies Cost per Acquisition 43

Launch Marketing

JULY 6, 2022

From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Decision Stage: This is where you execute marketing and sales tactics to drive them into selecting your solution.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Practicing the above tactics will put your customer-facing teams in better control of revenue, provide a customized buying experience, and align your sales activities with the buyer’s decision process. Conclusion.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

The Lead Agency

MARCH 17, 2024

Simply adding a few testimonials, case studies, or client logos next to your form can increase your conversion rate by 26%. The post Mastering B2B Lead Generation: Website Form Tactics for High-Quality Leads appeared first on The Lead Agency. Prove It: Everyone Else Is Doing It Social proof gets results.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

Allocadia

APRIL 2, 2019

We didn’t know which marketing tactics were performing most efficiently,” said West, because measurement was a huge challenge. With this corporate-level goal in place, the heads of each department had to ensure their teams were contributing to this goal.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Digilant

MAY 7, 2019

CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Prospectr

FEBRUARY 28, 2017

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. Autoresponder campaigns when prospects take various actions on your website (downloading a white paper or case study, signing up for a demo, or joining your email list).

Tactics 164

Tactics Lead Scoring Lead Ranking Autoresponders 164

Biznology

OCTOBER 15, 2015

Point of Difference – The incomparable intensity and extreme terrorist tactics makes ISIS stand out among all religious groups in the world. While it may not be the most appealing case study on how to build a brand, the rapid rise of ISIS reflects many essential elements for successfully re-positioning and developing a strong global brand.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Content Standard

DECEMBER 6, 2023

We’ll be using a recent study from the Healthcare Financial Management Association (HFMA)—but don’t tune out because you’re not in the finance space. The post 8 Practical Tactics for Leveraging Healthcare Market Research in Your Content Strategy appeared first on Skyword.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Digilant

MAY 7, 2019

CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

CPG brands can now target consumers based on age, income, interests, mobile-usage and many more specific tactics. Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. » Social Media Case Studies grouphigh how to host a virtual event social influencer case study social media case study social media influencers virtual conference'

Tactics 136

Tactics Case Study Case Studies Conference 136

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Moz

JUNE 29, 2020

As digital marketers, we want link building to be: Taken seriously as a tactic which helps support SEO within a business Integrated with other areas to allow for efficiency and wider benefits Fit into the overarching digital strategy of a business Have measurable, consistent results. A case study.

Link Building 67

Link Building Case Studies Case Study Campaigns 67

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The post Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event appeared first on Content4Demand.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. To help you understand which strategies aren't worth your time, we reached out to some experts to offer their takes on sales tactics that brands should avoid, going forward. Over-Reliance on Case Studies.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94