MLT Creative

DECEMBER 10, 2010

The annual major market tour, which presents panels of B2B marketing executives from regional corporations, never disappoints with digital marketing case studies. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

In fact, they now train their subject matter experts (SME) to use the tools. The SME are highly skilled and work in a very fast-paced environment. They use elearning to expedite the information sharing and some self-paced case studies. Presentation templates are designed for a different purpose. Not so any more.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Ambal's Amusings

NOVEMBER 5, 2009

Bright, colorful SME quotes represented as large page callouts. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Further, as Jonathan Kantor says so effectively elsewhere in this post, the visual presentation of a good paper should complement the written content.

Paper 100

Paper Enterprise Management Work Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Hubspot

JUNE 25, 2013

We''re trying to achieve a diversity of session types to combat this -- things like Big Ideas and Bold Talks (similar to TED-style talks, for a little inspiration), Inbound Stories (case studies of people actually doing inbound marketing), and How-to Sessions (you know, so you can take some tactics home). 9) Ugly Presentations.

Conference 28

Conference SME Network Marketing Paper 28

Hinge Marketing

NOVEMBER 3, 2021

Being present offstage as much as onstage is a big part of making the most of your speaking engagements. The simple fact that a SME from your firm has been selected to speak at a virtual industry conference or in-person training helps position them (and your firm) as a thought leader or Visible Expert. Meet (with) people.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

The ROI Guy

APRIL 21, 2010

The utilities’ value proposition was compelling, and investment cost modest, but IT decision makers demanded ROI proof, and as a result, several deals were stuck while the IT buyers tried to make the case, and the vendor sales teams struggled for proof points. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Lead Scoring Lead Ranking Enterprise Management 40

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. But we do fight this tendency. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Ambal's Amusings

NOVEMBER 23, 2010

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. ” Stephanie Tilton's Bio.

Paper 100

Paper Work Management Marketing Management SME 100

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. Glann Gabe (once more) presents three real-world case studies highlighting recovery from tanking rankings due to each of Google’s three most recent major algorithmic changes.

Resources 100

Resources SEO Best Practices Burn Rate 100

Webbiquity

NOVEMBER 26, 2013

Following up on the post above, Rand Fishkin presents the weighting of categories of ranking factors in Google, based on a survey of 128 SEO professionals. Glann Gabe (once more) presents three real-world case studies highlighting recovery from tanking rankings due to each of Google’s three most recent major algorithmic changes.

Resources 100

Resources SEO Best Practices Burn Rate 100

Directive Agency

JULY 26, 2016

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? Did they create a solid plan ?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76