Allocadia

MARCH 30, 2021

They were looking for a one-stop solution to address: Marketing budget management – they have hundreds of campaigns cutting across verticals in their global marketing organization going live each year. Through the Coupa integration, a purchase request (PR) is raised and the PO is generated.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

NuSpark Consulting

NOVEMBER 19, 2012

Stop distributing generic content to article directory submission services, and instead write quality, well-thought out content, and submit to high quality article directories or industry vertical ones if you find them. It’s more than SEO, it’s old-school PR. Case Studies. Take advantage of Google Authorship. Glossaries.

SEO 100

SEO Planning Blogger Content Marketing 100

Liveintent

AUGUST 9, 2022

more likely to recommend them to friends and family 6X more likely to stand up for the company in the event of a PR mishap. To help, we’ll share some inspiration from these successful brand awareness campaign case studies. Together they found verticals like news, business, and travel to be of interest.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. In the case of a remote sales team, you could substitute a video tour of your offices or use client case studies or video testimonials that reinforce your intended messaging. An Interactive Experience.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Directive Agency

MARCH 26, 2019

Get our latest case study for free! Having the best information in your vertical. Being the most authoritative in your vertical. Digital PR. Be sure to segment and label them properly, so you’re accurately depicting the value you create as a marketer. Learn every factor involved in effective B2B marketing.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. He explained that as a history major after college he knew one of his strengths was the ability to write and communicate an idea to a variety of audiences.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Content Standard

JUNE 22, 2017

I stress results here, because—as most of us in health care are entirely too aware—creating value for patients is now a central focus of government initiatives (in the form of value-based care) and is quickly becoming a cultural norm across our vertical. Image attribution: Sasin Tipchai. From Value-Based Care to Value-Based Content.

Marketing Websites 87

Marketing Websites Content Terms and Conditions Demographics 87

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. Now that its marketing toolbox contained validation of the senior partner’s intellectual capital in a leading vertical trade magazine, the firm leveraged the value of that exposure. Unfortunately, many B2B marketing tactics are often one-off or plug-and-play solutions.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. But, still, like any industry, I believe the vertical applications will ultimately win out over the all-purpose engines. Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Write articles for the different types of customers that are relevant for each of your vertical markets 8. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Hubspot

OCTOBER 27, 2020

Starting my career in blogging may have biased me, but blogs are by far my favorite way to keep up on SEO trends, new strategies, and interesting case studies. Content falls into two main categories: experiments/case studies and best practices/foundational concepts. JavaScript & SEO Backfire – A Hulu.com Case Study.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). And another thing I want to spend some time talking about today is just how G2 Crowd has been really, really smart about leveraging some of that content for PR purposes. And you’ve been getting a lot of PR for that.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

Sage Marketing

FEBRUARY 24, 2021

Are you positive you can use the same messaging for all verticals? If Gary is right (I know you’d hate to admit) and your website sucks, it’s probably because of inconsistent messages, lack of case studies or missing CTAs (Call-to-Action buttons.) Look at your content, and ask yourself: is this message for end users?

Paid Content 95

Paid Content Marketing Strategy Marketing & Strategy Webinar Metrics 95

Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Marketing Craftmanship

MARCH 27, 2013

The evolution of white papers from bona fide content into self-serving advertorials has been validated by vertical industry trade publications, in which companies, for a fee, are permitted to “feature” their white papers in a special section. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

First, take inventory of case studies: How many have to do with upselling and could be used more widely across your customer base? You may need to revise or write a couple of case studies to cover your new products. Plan marketing initiatives around horizontal role and vertical industry content programs.

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

Moz

MAY 3, 2020

Content marketing + digital PR case study: ADT. No matter what vertical you’re in, there are emotions involved, and tapping into them with empathy can make your content exponentially more compelling and helpful. Digital PR. ADT is a household name with good domain authority, providing a great base to start from.

Case Studies 65

Case Studies Case Study Lead Scoring Lead Ranking 65

ClearVoice

FEBRUARY 22, 2019

Executive and corporates bios are fundamental needs in a company’s suite of PR, investor, website, and related brand info. If an organization is trying to put a human face to the work they do, volunteer spotlights and case studies of people they’ve helped may be next on the to-do list. And that may be just the beginning.

Examples 69

Examples Ideal Customer Profiles Startups Profiling 69

Kevin Indig

APRIL 19, 2023

Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective. As a result, many SEOs shy away from building links.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

B2B Marketing Savvy

SEPTEMBER 3, 2009

Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. In the beginning, one layer may host the IR/PR/AR and Marketing tweet content. Read time = 2-3 minutes) So… Twitter is now part of your B2B marketing initiatives. Trained and trusted.

Twitter 40

Twitter Advertising Agencies Marketing & Strategy Paid Search Agency 40

Online Marketing Institute

JUNE 22, 2009

You don’t have to hire a PR agency to kiss the arses of the editors any more. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Digital Marketer

MAY 6, 2021

So they’re kind of taking somebody on this transformation journey and with no proof points or case studies or real life examples, people are just left wondering, you know, is this really true? And there was, you know, what we said is the bridge from here to there was really weak. I mean, that’s a great example.

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

Online Marketing Institute

JULY 31, 2009

Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

WebMarketCentral

OCTOBER 8, 2008

These are also referred to as white paper syndication programs as white papers are most commonly used as the incentive for response (though other assets including case studies, reports, even podcasts and recorded webcasts with some media outlets, are also used.)

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Biznology

DECEMBER 2, 2014

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR. ” Notice a strange similarity to Inbound Marketing?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

SnapApp

DECEMBER 22, 2016

Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response. Recommended reading: 9 PR Stunts that Backfired Big Time. #61. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. Jeff Bullas.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

ClearVoice

OCTOBER 29, 2020

Times piece that focused on how some Orange County PR pros made a pandemic-inspired pivot and began making pitches as a team. If you’re a freelancer, perhaps you’ve found your virtual tribe, donned your teamlancer hat, studied the rules of etiquette and engagement, and you’ve landed your first client. What’s not to love?

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Sprout Social

OCTOBER 17, 2016

PR & recruitment: PR and recruitment content is often related. With plenty of case studies to back its effectiveness, any brand on Pinterest can use Promoted pins to accelerate their progress. source ) Uses long, vertical images to help Pins stand out on Pinterest’s grid layout.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Biznology

DECEMBER 17, 2013

Now, it’s content marketing, digital PR, social media marketing, etc. So to, people often reject outdated (or seemingly outdated) websites, and they’ll dismiss you, too, if you’re using Ye Olde Busyness Lingoe instead of the most current language, testimonials, references, case studies, client list, and white papers.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Webbiquity

JUNE 4, 2013

So what’s a marketing manager, PR professional or SEO specialist to do? One key line from Jonah: “It is short sighted to believe that any of the SEO niche strategies are going to survive if they are not supported with PR, social, PPC and display.” Keep up with SEO trends and changes. by iMedia Connection.

Paid Content 100

Paid Content Tactics SEO Tips 100