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5 Ways to Make Your Content Speak to a Business Audience

Leadspace

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. You can build a loyal following and use a newsletter and email campaign to uncover even more opportunities.

Webcast 48
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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Newsletters. HIM Body of Knowledge TM. Virtual Lab.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Globally, about three-quarters of all B2B vendors use case studies in their marketing efforts. Michael Brenner ). eMarketer ). What are the Top Challenges in Content Marketing?

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. sherpab2b09.

Webcast 100
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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce.

Webcast 100
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The fastest route to success requires lateral thinking.

Sales Engine

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it. As most of you have learned, creating content isn’t cheap or easy.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?