Engagio

MAY 18, 2017

When building a relationship, you can’t propose on the first date – you must start building trust and rapport. One of those foundational pieces is sales and marketing alignment. That’s why we’re hosting Aligned ‘17 , the biggest virtual B2B conference dedicated 100% to aligning sales and marketing teams. Gary Vaynerchuk.

Planning 80

Planning Marketing Automation Services Case Study Case Studies 80

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Promotion and marketing: Spreading the word about your event to the right audience is key. Promotion and marketing: Spreading the word about your event to the right audience is key.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Hubspot

APRIL 19, 2016

If you want to create the kinds of creative and marketing campaigns you're always talking about with your colleagues -- you know, the ones that push the limits of your team, show off your skills, and provide those impressive results your clients want -- then you need to get better at convincing others of the value of your ideas.

Work Management 28

Work Management Paid Search Agency Case Studies Case Study 28

Convert

JANUARY 30, 2023

Hailed as the “ most important marketing activity ,” CRO has come a long way. But a few years ago, this was hardly the case. Think site audits or no-code landing pages — CRO was a small part of the ecosystem at the digital global marketing agency Simon worked at. Finally, optimization is viewed as a marketing-first activity.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

The ROI Guy

JANUARY 6, 2012

More control is in the hands of finance, requiring more economic justification on each proposal. Frugalnomics is in full effect, leaving fewer resources to evaluate new opportunities and the organization risk adverse to change. Serious budget constraints make even high ROI projects hard to get approved.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Hubspot

SEPTEMBER 2, 2016

As marketers, that last part is especially exciting. It’s practical, valuable knowledge that can be applied almost anywhere -- especially in the marketing realm. Why Do Marketers Need to Negotiate? When I speak with marketers, it seems like there’s always something that has to be negotiated.

Allocation 62

Allocation Marketing Strategy Marketing & Strategy Planning 62

Terminus

JANUARY 16, 2019

I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. As the ABM market matured, so had our product. We also researched and discussed other successful brand stories and case studies.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

The ROI Guy

FEBRUARY 2, 2011

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

JANUARY 22, 2018

Intended audience: Are you in the relevant industry, market, or role? Your SalesMBA™ Workshops. Price: $395-$595 per attendee (depending on the workshop). Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. On-Site Sales Training Programs.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Contently

NOVEMBER 7, 2019

A content strategy is a structure that guides your marketing from the beginning stages to post-publication. In order to make your inbound marketing efforts smoother and more rewarding, it should be repeatable, organized, and agile. What about a free workshop that explains how to prepare your home the Montessori way?

Work Management 160

Work Management Webinar Metrics Marketing Management Ad Building 160

Seismic

MAY 11, 2022

Case Studies. Case studies are valuable assets that demonstrate how other organizations achieved success using your product. Customer marketing teams produce these testimonials for sales reps to share with prospects as they consider your solution. Investment Proposals. Internal Success Videos. Fact Sheets.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Litmus

MAY 5, 2020

One of the great drivers of marketing innovation has been from people pushing the envelope and testing new ideas. We’ve celebrated the wins (and struggles) of being email marketers together — learning from each other in rooms full of captivated attendees. September brings a full five days of email marketing insight goodness.

Budget Programs 67

Budget Programs Thought Leadership Conference Communities 67

Litmus

MAY 4, 2020

One of the great drivers of marketing innovation has been from people pushing the envelope and testing new ideas. We’ve celebrated the wins (and struggles) of being email marketers together — learning from each other in rooms full of captivated attendees. September brings a full five days of email marketing insight goodness.

Budget Programs 67

Budget Programs Thought Leadership Conference Communities 67

Ambal's Amusings

JULY 15, 2010

How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? This experience included a variety of sales, marketing, business development, and management positions. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Circle Studio

SEPTEMBER 6, 2018

Certain marketing channels, such as blog posts or social media, will play a role throughout the entire selection process, but the information prospects are seeking varies greatly at each stage of the buying cycle. They’re interested in reading case studies and testimonials, and are much more interested in sitting through a presentation.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 8 half-day workshops taught by premier experts in their fields.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Workshop Pubs. This paper proposes a design framework for constructing a groupware-based. The proposed framework applies the principles of. cognitive apprenticeship and case-based learning in designing a learning. Typically, a case. analysis involves the study of a real-life situation and connects learners.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Marketing Insider Group

MARCH 23, 2020

While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. All with one goal in mind: to teach other marketers how they can get these same results. The Build-Up.

Lead Scoring 350

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 350

Litmus

MAY 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020, what it means to be Litmus Certified, The Email First Awards, and how email marketers around the world can learn at Litmus Live Everywhere. Episode Transcript.

A/B testing 75

A/B testing Conference Budget Programs Work Management 75

ClearVoice

OCTOBER 29, 2020

Since you’re here, I’m going to go out on a virtual limb and assume you’ve read, What is Teamlancing: The Future of Freelancing and Content Marketing — both the article and the more in-depth ebook. Proposal or pitch tools. Proposal and pitch tools. Better Proposals. Visual design and annotation tools.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Litmus

MAY 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer —past Litmus Live speaker and our new Events Manager—about how we’re adapting Litmus Live in 2020 , what it means to be Litmus Certified, The Email First Awards, and how email marketers around the world can learn at Litmus Live Everywhere. Lauren Kremer: Sure.

A/B testing 75

A/B testing Conference Budget Programs Work Management 75

Single Grain

JUNE 26, 2023

Ah, email marketing. We’re here to tell you that email marketing and, more specifically, newsletter subscriptions, are very much alive. This could be a webinar, workshop, conference or masterclass that provides valuable insights and actionable strategies. The age-old question: Is it dead or is it thriving?

Newsletter 52

Newsletter Work Management Marketing Management Lead Scoring 52

Convert

AUGUST 24, 2022

After that, it gets pasted on a wall in the office or stuck to flashy slides, never to inform marketing efforts or inspire experimentation hypotheses. Top of those facets is marketing and communications. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

chiefmartech

FEBRUARY 14, 2019

I’m so grateful to everyone who sends in proposals, and I’m sorry we can’t accommodate you all. But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined. Program for senior executives or hands-on marketing operations managers? Build or buy.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41