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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Nurture Your Sales Team like Customers. And for marketing, that’s your sales team.

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Best Practices for Digital Marketing for Technology Companies

KEO Marketing

Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. The technology industry worldwide is expanding at a rapid pace.

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The best pharma event management companies in 2023

SpotMe Blog

Best pharma event management companies FAQ: Choosing the right partner for you So you’ve decided you need additional support from a pharma event management company and need to find the one that will help bring your vision to life. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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Why Customer Success Content is Critical

B2B Marketing Directions

In a recent white paper , Forrester Research discussed the growing use of customer success management by software companies that offer their solutions on a subscription, or software-as-a-service (SaaS), basis. For example, some of your users will prefer to access "how-to" content in written form (help articles, answers to FAQ's, etc.),

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site!

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Buyer Enablement Content: Drive Conversions & Build Trust

Content4Demand

Steve Casey, a Principal Analyst at Forrester/SiriusDecisions put it this way: “Buyers expect providers to know who they are what they want in every experience they have throughout the lifecycle of the relationship.” Checklists, listicles and FAQs can also be great buyer enablement vehicles. 6 Types of Buyer Enablement Content.

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5 Ways to Improve Customer Relationships Quickly

Zoominfo

We recommend the following first steps: Create an FAQ page: An FAQ page allows customers to find answers quickly, saving time for both support reps and customers. Be sure to take note of new questions and add them to your FAQ page as necessary. As products and brands evolve, new questions will continue to pop up.