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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. However, buyers are still educating themselves with white papers, case studies, and webinars.

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90 CRO Tips from 42 Shopify Experts

Convert

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Justin Soleimani, Co-Founder at Tumble. Sylvia Kang, Co-Founder and CEO of Mira. As our GuessTheTest case study shows , the answer is clear: reduce user friction by offering a guest checkout option!