Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. eMarketing Strategies for the Complex Sale. We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Webbiquity

JUNE 16, 2015

– Case studies (65%). – White papers and research reports (59%). eMarketer ). The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). – Videos (63%). – Webinars (63%). – Blogs (62%). – eNewsletters (60%). TopRank ). V3B Blog ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Write case studies, eBooks, white papers, etc. I love @NASCAR, @driveSRT, MOPAR & rock music.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Write case studies, eBooks, white papers, etc. Jacksonville Beach, FL – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

DECEMBER 9, 2014

AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.” The move would add one more video viewing service to the mix, competing with both ad-free and ad-supported services.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

DECEMBER 7, 2010

It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.”

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). The most popular type of content: white papers, read by 88% of buyers. eMarketer ). .” Another 20% of both groups say they use social media, but in an ad hoc manner. That actually sounds quite low, doesn’t it?)

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. New Ebook: Top 5 Mobile Marketing Case Studies.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Webbiquity

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. eMarketer ). eMarketer ). eMarketer ). They place the least value on white papers and ebooks. eMarketer ). Organic reach for top brands is less than 2% on Facebook. Experience: The Blog ).

Social Media 100

Social Media Stats Media Emarketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Optinmonster). Optinmonster).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Biznology

OCTOBER 23, 2013

Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. Yesterday, Ruth P.

Planning 80

Planning B2B Marketing Emarketing Content Marketing 80

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). John Bethune ( @johnbethune ). We’ve Got Algorithms. Who Needs Editors? Thursday, July 1, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Vidyard

JUNE 25, 2015

We all know B2B is the land of solemn white papers and earnest case studies, right? Or that eMarketer says approximately half of marketers who use video in email campaigns see an increase in click-through rates, time spent reading the email, and sharing and forwarding. It’s a great training resource.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). 70% of B2B marketers plan to create more content

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

B2B Marketing Zone Posts

JANUARY 4, 2011

Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. Start-Up Briefing Media Ltd.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100