SugarCRM

DECEMBER 11, 2013

Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Microsites. Social Marketing. Marketing Heroes. Case Studies. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Beyond the clever campaign, what makes this interesting from a marketing perspective? Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Was my OOO any match for Jay’s?

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? The answer: Because, ultimately, it doesn’t work for marketing OR sales. Paycor Case Study. Blackbaud Case Study. So now you’re stuck.

Sales Qualified Leads 76

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. highlight to tweet) Use this notion of borrowing from and innovating upon existing concepts to drive new levels of creativity and success in your marketing efforts. Get our Definitive email newsletter.

Social Media 161

Social Media Campaigns Advertising Agencies Paid Search Agency 161

Convince & Convert

JULY 31, 2015

The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Campaigns 157

Campaigns Microsite Display Social Networks 157

Convince & Convert

NOVEMBER 6, 2015

So, what can marketers take away from this inspiring campaign? With so much competition for consumer attention, marketers need to focus on what matters. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Paid Search Agency 138

Paid Search Agency Companies Microsite Storytelling 138

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. By tapping into consumer insights, it’s not just an Organic Valley marketing campaign; it’s the voice of busy working women.

Campaigns 103

Campaigns Microsite Social Media Customer Surveys 103

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . The goal of content at this stage was to educate and to make a case for their solution – not necessarily straight to a hard sales pitch.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . The goal of content at this stage was to educate and to make a case for their solution – not necessarily straight to a hard sales pitch.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? In this post, we’ll look at what content for sales enablement really is, as well as examples that showcase how both marketing and sales team can use it to more effectively drive sales.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Convince & Convert

MARCH 3, 2016

From leveraging Change.org to a dedicated microsite with stats on how many extra hours we’re working in a Leap Year or our lifetime, there’s a clearly defined argument for the cause. Get more content like this , plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Microsite 95

Microsite Stats Newsletter Education 95

Convince & Convert

FEBRUARY 18, 2016

KFC’s founder is a core part of the company’s brand persona and marketing efforts, and LinkedIn offers a unique opportunity to connect with fans of the brand and tell the story of his background and accomplishments, even if it’s in a humorous way. Get more content like this, plus the very BEST marketing education, totally free.

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. Following are some ways we believe buyer preferences will continue to change, and how marketing teams will adapt so they can better capture buyer attention and stand out from the competition. Personalization will remain a marketing imperative.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Convince & Convert

MAY 19, 2016

Described on the U by Kotex microsite as “part celebration, part proclamation, The Period Shop is proof that, together, we can change how we think about, talk about, and shop for periods. Get more content like this , plus the very BEST marketing education, totally free. Get our Definitive email newsletter.

Ideal Customer Profiles 90

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 90

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Hubspot

MAY 1, 2017

Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. The Takeaway.

Personalization 101

Personalization Branding Brand Identity Planning 101

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 35

Personalization Planning Work Management Marketing Management 35

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Bluetext

SEPTEMBER 26, 2019

based marketing agency, Bluetext has refreshed the brands of some of the most premier companies in the country, balancing brand history with brand vision. . Our messaging is confusing for consumers and isn’t aligned with how sales go to market. We need to differentiate ourselves and stand out from our competitors in the market.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Bluetext

JANUARY 13, 2019

Today’s consumer landscape is getting personal, which is why personalization is becoming an important marketing boost for brands. This is why the marketers in the digital landscape are headstrong on finding new and exciting ways to create campaigns and digital platforms that serve content specific to an individual’s interests.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. A Taste of Being A 10X Marketer. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Contently

MARCH 5, 2020

These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. Demonstrate Strong ROI in Your Case Studies This will be the easiest application for most vendors.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

markempa

FEBRUARY 9, 2015

I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120