ClickDimensions

APRIL 14, 2023

Automation has the power to guide a customer throughout their journey using tools such as email marketing , lead scoring and more until they are ready to be handed over to a Sales representative. But how exactly does Marketing Automation help the education sector, given that customer journeys can vary greatly from traditional buying centric ones?

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

Lake One

OCTOBER 11, 2023

AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects. Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Televerde

JUNE 7, 2022

While opportunities do exist for people who are incarcerated to continue their education and learn marketable skills while serving their sentence, they are not widely available. Speaking with Timm, you would never guess that he had once made a decision that would lead him to spend 25 years of his life incarcerated.

Case Study 52

Case Study Case Studies Studies Education 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Bolt IoT needed a tool that would not only help them generate leads but also help them qualify leads.

Case Study 45

Case Study Case Studies Outgrow Studies 45

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. Undoubtedly then, this is one of the most effective ways of gaining new leads. . E-commerce Marketing - Case Studies . But we won’t stop here.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. However, the customer knows that these are just leading questions that the salesman is using to hopefully boost his commission once they decide to buy.

Lead Ranking 324

Lead Ranking Lead Scoring Planning Leads 324

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. They also offered a week-long class on customer experience management that was focused on educating all involved teams on retaining customers and how to drive better performance with feedback.

Case Study 74

Case Study Case Studies Studies SMS 74

Convert

NOVEMBER 2, 2022

By seeing which version of the product detail page leads to more sales, you can make sure that your business is putting its best foot forward. This can be a very powerful tool in e-commerce as it can reduce the total number of steps needed to checkout, which usually leads to higher purchase rates. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

FMG Suite

MAY 26, 2021

Their firm serves people nearing retirement, educators, healthcare professionals, small business owners, divorcees and widows. Financial Planning for Education Professionals. The results so far are impressive and we look forward to supporting this customer with even more traffic and leads to his site as a result. .

Case Study 52

Case Study Case Studies Copywriting Traffic 52

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. Jasmine Demeester is a Brand Strategist, Educator, and a Blogger.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Challenge: A leading CPG – orange juice brand wanted to maximize the consumer demand for their juice products.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

The Forward Observer

MARCH 29, 2024

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Optinmonster

MARCH 4, 2021

WooCommerce Product Education Upgrades. Now that we’ve seen the new templates, let’s look at our next product update: WooCommerce product education. 2) WooCommerce Product Education. OptinMonster provides you with case studies of other customers who’ve seen massive success online.

Template 59

Template Education Conversion Rules 59

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. But how much do you know about B2B lead generation and its potential to redefine the term entirely?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SmartBug Media

APRIL 3, 2023

But by doing this, your leads will turn out more qualified, and you’ll have a better understanding of what someone needs. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. Speaking to your different personas is the exact thing that will make your leads more qualified.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Challenge: A leading CPG – orange juice brand wanted to maximize the consumer demand for their juice products.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Below is a case study example of a CPG – orange juice brand that drove campaign success using a programmatic approach to digital advertising. Case Study: CPG Brand targeting Millennial Moms. Challenge: A leading CPG – orange juice brand wanted to maximize the consumer demand for their juice products.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Adobe Experience Cloud Blog

JANUARY 22, 2020

Do they prefer different types of information (promotional versus educational) in different formats? Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Instead, start with your audience.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. More robust lead management with leads object updates. Easily route inbound leads with conditional form confirmation pages.

Enterprise Management 90

Enterprise Management Sales Qualified Leads API Hubspot 90

Contently

SEPTEMBER 12, 2019

How video content can help drive leads. MOFU videos, when done right, accomplish the heavy lifting of sustaining engagement and can turn people into leads. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Video case study.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money. Lead gen is not a simple exercise.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Directive Agency

JUNE 10, 2020

Can you drive more leads at a lower cost?”. Those leads aren’t quality enough.”. As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90