Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Businesses Realized the Value and Ramped up Production.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. Here are some good questions to ask: How have you benefited from our product?

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These posts include links to their product pages in the video descriptions. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Connecting with your customers digitally means building trust and establishing a loyal relationship. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat? Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

ClearVoice

AUGUST 3, 2020

Consistency with production and publication haunts you every day. It involves multiple third parties closely collaborating on all facets of the content production process, shoulder-to-shoulder with your internal content marketing team. Scaling #content production is all yours. Case study campaign. Click To Tweet.

Top of Funnel 59

Top of Funnel Product Work Management Case Study 59

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 94% believe video helps consumers better understand their product or service. . Testimonials and case studies. Product reviews. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. They will consume material such as blogs, whitepapers, and case studies during the awareness stage.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. You can even convert them into paying customers in the long run.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Few companies have too much product content. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. Use doesn’t equal success.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Content Standard

NOVEMBER 4, 2021

The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. In an age of information overload, many customers don’t want to compare and contrast dozens of options and agonize over making the right decision. Accurate (i.e.,

Ad Building 142

Ad Building Brand Identity Branding Content Marketing 142

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Reach: attract new prospects or customers to your business. I’m so glad you asked.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. That is, they should be determined using interviews, case studies, and research on past and current clients. Here are some good questions to ask: How have you benefited from our product?

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

nDash

JANUARY 13, 2022

Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps. Check keyword clicks and keyword effectiveness.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

MARCH 31, 2023

Your AI prompts might include: Keyword lists related to a specific topic: If your content is about widgets, potential keyword prompts might include “a widget,” “app widget,” or “at a glance widget.” One goal of content is to nurture customers along the marketing funnel.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

nDash

NOVEMBER 3, 2021

If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team. Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Case Studies. Let’s get started…. **. Blog Posts.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Tiecas

APRIL 14, 2024

Example: Upcoming regulations can significantly impact product recommendations or content focused on future-proofing industrial processes. Streamlining Research for B2B Industrial Marketing With GenAI GenAI can quickly gather and process large datasets related to keywords and competitors.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Heinz Marketing

MAY 19, 2023

And ranking for this keyword and that keyword. They only kept a form for email subscription and a form to start using their product. But I understand that in some cases, pieces of content may have taken a lot of time, cost money, or use company-specific data. And algorithms and conversion rate optimization.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105