Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. How can you prove the quality of your product?

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Examples include testimonials, product demonstrations, reviews and tutorials.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Webinars: Regularly hold and record webinars for your customers and prospects.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. This sidelines the valuable, nuanced insights of those who breathe life into these strategies and plans daily. Encourage your teams to study and question the plan. Nail your value proposition.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 110

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

NOVEMBER 28, 2023

As you delve deeper, you’ll uncover the challenges, the strategies, and the nuances that can transform your B2B interactions. B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. A lead is defined as any prospect who indicates interest in a company’s product or service. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Contently

MARCH 25, 2021

88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. Salesforce has dozens of webinars about how it uses its own products. The post Don’t Publish a Press Release.

Press 210

Press Product Case Study Case Studies 210

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Maybe you’ve even deployed a few strategies before, but when they didn’t deliver immediate results, you tossed them. My view is to always mainly focus on the stuff that works.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! 3) Marketing strategy & technology integration To help side-step the anonymous visitor roadblock, a shift in mindset can help uncover new opportunities.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Televerde

APRIL 29, 2020

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. Marketing is feeling the pinch of reduced budgets and frustration with disrupted strategies, sales is looking to fill unforeseen gaps in their pipeline, while everyone is looking to close more revenue.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Equip Your Reps with Knowledge.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Crafting a successful B2B GTM strategy is easier said than done, but with the right framework, it becomes achievable.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Rev

JULY 8, 2019

Within this over-saturated world of potential teachers, appears the elusive learning-based ninja – the Webinar. It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar?

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. But the pressure to innovate is just one of the many challenges SaaS companies face.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Trade Press Services

MAY 13, 2024

By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth. 10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. With strict restrictions on in-person interactions, businesses had to adapt their strategies.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Webinar Metrics 98

Webinar Metrics Case Studies Case Study Tips 98

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Content4Demand

MARCH 14, 2019

SOC Telemed came to us with ambitious goals last year, ready to tackle a total marketing remix to reach a brand-new telemedicine audience. Alongside Dana Harder, VP of Strategy at Content4Demand Meg Hoyecki, Vice President of Marketing at SOC Telemed, shared her results with an eager audience at the B2B Marketing Exchange in February.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 134

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 134

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. Your account-based expansion strategy is stronger when you view it within the larger scope of your retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Tiecas

APRIL 23, 2024

To adapt, manufacturers must embrace inbound marketing as a core strategy. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64