Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 168

Brand Identity Branding Advertising Agencies Paid Search Agency 168

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Content4Demand

FEBRUARY 15, 2023

We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

FEBRUARY 28, 2024

With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company. The post The case for better social media technology in 2024 appeared first on Sprout Social.

Social Media 94

Social Media Work Management Marketing Management Media 94

ANNUITAS

NOVEMBER 13, 2014

The study was focused on companies that had revenues above $250 million to gain an understanding of their unique approach to Demand Generation. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles.

Planning 100

Planning Demand Generation Forrester Case Studies 100

Contently

MAY 31, 2017

According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” ” Visibility, in particular, proved to be the word that was repeated most by the study’s interviewees. Accountability.

Enterprise Management 166

Enterprise Management Work Management Marketing Management Content Marketing 166

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These models are based on several months (or years) of historical data about sales and marketing/advertising spending across offline and digital channels. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Sprout Social

MAY 3, 2023

You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language. They’re trying to create a perfect business case that doesn’t exist. When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case.

Allocation 89

Allocation Peer-to-peer Marketing Budget Work Management 89

Martech

APRIL 18, 2022

In the former case, shoppers can select 5 frames to test at home. According to a Forrester study commissioned by Shopify, 57% of consumers say TBYB programs say that the flexibility and convenience of trying new products influences their decision to buy online. They would have to spend $600 up front and then return things.

Work Management 103

Work Management Marketing Management Buy Software 103

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Check out our ROI calculator to estimate the ROI for your ABM program.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case. But this isn’t without its own problems. The remedy?

Organization 105

Organization Personalization Effectiveness Forrester 105

Martech

SEPTEMBER 29, 2023

Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. Make sure to evaluate adoption and if the new tools are creating efficiencies in the work.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Martech

DECEMBER 13, 2021

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Identifying the specific use cases that would most benefit your organization is essential to establishing and prioritizing the capabilities you’ll need in an identity resolution platform.

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

Convince & Convert

NOVEMBER 16, 2015

Two of the best PR tools you can leverage are customer testimonials and case studies. After all, testimonials use your customers as your mouthpiece, and case studies present your business’ value propositions—backed up by proof of historical success and data. Just because you have the cash doesn’t mean you should spend it.

PR 139

PR Marketing & Strategy Practices Business 139

Televerde

APRIL 29, 2020

Many companies are reducing spend to decrease risk wherever possible. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session. In a world of never before encountered challenges causing distance and economic uncertainty businesses must adapt to navigate the ever-shifting landscape.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Martech

APRIL 26, 2022

What can you expect to spend on each? You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play?

Account Based Marketing 86

Account Based Marketing ABM Paid Content Cost 86

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. YoY increase from 2015. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

DECEMBER 9, 2020

Recently, I read this Wired article (definitely check it out) that summed up the irony of microtargeting like this: The article lays out the case made by former Google employee Tim Hwang and others that programmatic advertising is a racket. Here’s the TLDR: “A lot of the data that fuels microtargeting is garbage.”

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Ontraport

JANUARY 14, 2020

In many cases , members would rather cancel their account than try to stick with it and figure it out on their own. A study by Forrester even showed that a more user-friendly experience could raise a website’s conversion by up to 400%. And looks aren’t the only obstacle. Start investing in your membership site user experience.

Lock-In 72

Lock-In Case Studies Forrester Differentiation 72

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI. Beacons and the IoT.

B2B 166

B2B Marketing Automation Services Landing Pages Emarketing 166

Content4Demand

JUNE 27, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Forrester: CMOs Face Creative Rut While Overspending on Technology. They’re increasing spending by 9% on data and 11% on analytics. Invest in Creativity. Summer Reading.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Mereo

SEPTEMBER 29, 2022

Your website and the thought leadership and resources you provide to buyers on it — as they spend nearly half their buying journey researching solutions online — matter. According to Sales Mastery’s recent study , the top six deal-makers according to buyers are: Seller understood my business, my situation and my needs.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. only two years ago) for every $1 in marketing spend. Marketers, on average, spend over a quarter of their marketing budget on content marketing. of pipeline to 13.2%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Most technology spending decisions are now driven and controlled by business groups vs. formal IT. In fact, According to IDC, 48% of IT spending is controlled or influenced by the business.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. Make sure to evaluate adoption and if the new tools are creating efficiencies in the work.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

The ROI Guy

JANUARY 8, 2013

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Ontraport

JANUARY 14, 2020

In many cases , members would rather cancel their account than try to stick with it and figure it out on their own. A study by Forrester even showed that a more user-friendly experience could raise a website’s conversion by up to 400%. And looks aren’t the only obstacle. Start investing in your membership site user experience.

Lock-In 52

Lock-In Case Studies Forrester Differentiation 52

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

ScanmarQED

MARCH 17, 2021

In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here. Forrester coined the term “Unified Measurement” in 2016 to describe this?process. all spends change, but?for Make a Unified Model.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here. Forrester coined the term “Unified Measurement” in 2016 to describe this?process. all spends change, but?for Make a Unified Model.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Content4Demand

MAY 26, 2020

Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. Forrester research shows that more than half (54%) of B2B companies characterized as “fully customer obsessed” achieve growth rates of more than 10%.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Immediately, your mind goes to the worst case scenario – you don’t want to give that company your business, because it doesn’t have enough of a presence to earn your confidence.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111