The ROI Guy

APRIL 18, 2012

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. The more personalized and relevant interactive white paper is leveraged in marketing campaigns to drive better lead generation and quality.

Case Studies 40

Case Studies Paper Case Study Studies 40

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. You don’t need a finance degree to make your case (although taking some classes may help), but you do need to speak in their language. You won’t have all the answers.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. less than half of respondents) as a means of measuring results and ROI.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . The Case for Purposeful Branding.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands?

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. In The Forrester Wave(TM): Marketing Measurement and Optimization Solutions, Q1 2020 , Forrester evaluated nine "significant" vendors that offer some version of a UMM solution.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. “You can measure everything kind of top-to-bottom, from email performance all the way down to the deals that you book and ROI,” said Cerretani. What it is.

Account Based Marketing 101

Account Based Marketing ABM Webinar Metrics Effectiveness 101

Mereo

JANUARY 18, 2023

A recent study by DCM Insights found that from 40% to 60% of deals are lost to buyers who express an intent to make a decision — but ultimately fail to act. The study uncovered that buyers did not fear missing out on opportunity and positive change (breaking the status quo) as much as they feared making the wrong decision.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Mereo

JUNE 29, 2023

In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet. On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. But if it’s ROI you’re after, the investment pays off. Patience is a must.

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

Martech

DECEMBER 13, 2021

A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence. Identifying the specific use cases that would most benefit your organization is essential to establishing and prioritizing the capabilities you’ll need in an identity resolution platform.

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

Content4Demand

NOVEMBER 5, 2021

Do you have any use cases that demonstrate how intent data has been effectively integrated into a content strategy??. One case study to highlight is Imprivata , a global healthcare IT security company. Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Mereo

SEPTEMBER 29, 2022

According to Sales Mastery’s recent study , the top six deal-makers according to buyers are: Seller understood my business, my situation and my needs. Seller demonstrated the ROI or value of the solution. All that leads to a compelling and demonstrable value proposition (aka ROI). Too often sellers believe the No.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. As a result, influencer marketing has come to be treated as a “check box” rather than an effective marketing tool with measurable ROI. 08% to 4.03%.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Content Standard

DECEMBER 9, 2020

Recently, I read this Wired article (definitely check it out) that summed up the irony of microtargeting like this: The article lays out the case made by former Google employee Tim Hwang and others that programmatic advertising is a racket. Here’s the TLDR: “A lot of the data that fuels microtargeting is garbage.”

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. Data and ROI. Beacons and the IoT.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. of pipeline to 13.2% of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. When you collaborate with digital marketing experts , you have a better chance of seeing a huge ROI. As a business owner, you do not have the time to do thorough testing and study new marketing trends.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Conductor

NOVEMBER 15, 2019

Leading research and advisory firm Forrester recently performed an independent study on Conductor customers and found that, with Conductor, marketers save 4 labor hours per every piece of content created. Forrester found that marketers can save major time and increase their productivity by automating search data analysis.

SEO 40

SEO Product Forrester Paid Search Agency 40

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Case study blog. Case study PDF.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Seismic

DECEMBER 20, 2022

From more confident and efficient sellers to better prospect and customer interactions, all of these elements add up to powerful enablement ROI. But making a clear case for investing in sales enablement requires thoughtful planning and intentionality in order to gain buy-in across your organization. Do your research.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Management Ad Building Business 40

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ScanmarQED

MARCH 17, 2021

In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here. Forrester coined the term “Unified Measurement” in 2016 to describe this?process. consumer’s journey – at least that’s the theory.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

In some cases, either the data that is available or the cost of the analysis make s it impractical. case study, “How to build an in-house Marketing Mix Modeling Capability" here. Forrester coined the term “Unified Measurement” in 2016 to describe this?process. consumer’s journey – at least that’s the theory.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

6sense

DECEMBER 8, 2021

And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond. In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. Right to ROI.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Martech

MARCH 10, 2022

The shift and the case for ABM: Anonymous buyer’s journey. a case study, additional zero-touch tactics/assets, etc.) The decision-maker: Usually the manager of the influencer (focused on ROI). Specifically: Translate ABM brand awareness from target accounts into website traffic. Why we care.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Your pharma event is sure to be a success!

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52