Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JULY 15, 2013

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. ” Here are 7 case studies that prove the ROI of mobile for healthcare marketers.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. Create Buyer Personas.

Planning 360

Planning Paid Search Agency Content Marketing Advertising Agencies 360

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. Any documentation of clear quantitative results will go a long way with prospects and credibility.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

SocialPilot

FEBRUARY 1, 2024

So, when a friendly neighborhood influencer decides to back any brand, people are more likely to believe in their advice than in a recommendation of a branded profile or celebrity influencers who do not usually consume what they promote on social media. In either case, you need to jot down what you want to achieve.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 80

DivvyHQ

MAY 24, 2017

With DivvyHQ’s platform, we can create tasks in the calendar and create documents and add images all in one place. Once blog posts are published, DivvyHQ’s social publishing integrations can help efficiently promote content. “Thanks to DivvyHQ, we now have a well-rounded content marketing system.”

Case Study 54

Case Study Case Studies Work Management Marketing Management 54

DivvyHQ

APRIL 26, 2017

With 24 million travelers choosing San Francisco as a tourist destination every year, San Francisco Travel’s mission is to promote the city to potential visitors around the globe. Get Out of Email – Sidestepping the laborious and mistake-prone process of sharing marked-up documents back and forth via email attachments.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Scoop.it

MARCH 14, 2024

The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions. Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

WriteSpark

APRIL 4, 2018

Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Promotes a product or service that will continue to be sold by your company. Updated product details, new case studies etc.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Promotes a product or service that will continue to be sold by your company. Updated product details, new case studies etc.

Paper 120

Paper Copywriting Case Studies Case Study 120

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely. Strategic Internal Communications content fosters a sense of belonging and purpose among employees.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ClearVoice

AUGUST 25, 2023

So much of technical writing is documentation that explains exactly how to use the product, which is exactly what people who already made the purchase need. You might use case studies to show off the product in action. Promote Your Content and Track Results It’s not enough to simply create high-quality technical content.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. Once you have the process in place with the editorial calendar and content publishing and promotion process, it becomes a lot easier. Content Downloadables.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision.

Social Media 62

Social Media Work Management Marketing Management Media 62

Tomorrow People

DECEMBER 2, 2020

It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting, launching, promoting, driving demand, encouraging adoption, and ensuring success of a product. Product marketing actually starts with the customer. Essential steps for effective product marketing.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Navigate the Channel

JULY 20, 2023

QR codes facilitate streamlined project management by providing easy access to critical documents, plans, and schedules. Builders and manufacturers can create interactive QR code campaigns, allowing customers to access additional product information, promotional offers, and exclusive discounts.

Product 50

Product Ad Building Work Management Case Study 50

Top Rank Marketing

OCTOBER 19, 2023

Track NPS (Net Promoter Score), capture feedback and make it easy. Capture customer feedback – Actively seek feedback from your customers through methods like Net Promoter Score (NPS), customer surveys, and customer advisory boards. Ensure every employee lives the customer experience. Build it into your mission and values.

Rules 118

Rules B2B Marketing Work Management Customer Satisfaction 118

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. Second, the premium content must be promoted in a way that makes it visible to the target audience.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

APRIL 5, 2022

This has been documented in many, many, many studies. Case study : Nintendo’s Animal Crossing: New Horizons game, like the Animal Crossing: New Leaf game that preceded it, was designed by a gender-balanced, inclusive team, which is a rarity in an industry where 61% of game developers identify as male. Heat Test Report ).

Business 113

Business Loyalty Paid Search Agency Acquisitions 113

ClearVoice

JANUARY 29, 2024

They can streamline task management, promote transparency, and keep everyone on track. Document sharing and collaboration hubs. Use cloud-based document-sharing tools such as Microsoft 365 and Google Workspace for real-time document access and collaboration, ensuring seamless content management.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Check out ? Let’s recap. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. Cugelman had to approach marketers who made mistakes in order to document and study them. In some cases, managers should go out and build psychologically diverse teams.”. So what went wrong?

Campaigns 116

Campaigns Paid Search Agency Work Management Marketing Management 116

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Create Non-Promotional Targeted Social Media Ads. Replace your typical promotional ads with nurturing content to bring back lost leads. Choose something non-promotional and useful so they feel compelled to click. Again, make sure your events are not promotional.

Lead Scoring 92

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 92

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. Always measure results throughout the year.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Martech

JANUARY 5, 2023

Or a particular product they have been wanting to try and promote? Are these documented as part of the tech stack? Document these processes and identify areas of opportunity for improvement or automation. Internal promotion: Share your wins. Is there an audience they haven’t had a chance to target yet?

Advertising Agencies 100

Advertising Agencies Positioning Planning Work Management 100

nDash

JANUARY 13, 2022

When looking at 2020’s Marketing Technology Landscape Supergraphic , we can see over 8,000 solutions broken down into six categories , including advertising and promotion, content and experience, and more. Collaborating with teams within documents and sheets in real-time. Note-taking and project management.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Marketing Insider Group

OCTOBER 14, 2019

The Case for Purposeful Branding. A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. Treat style and branding guides as living documents that require regular updates to remain relevant. Instead, they should reinvest in the stories and ideas that make their brands special. .

Brand Identity 167

Brand Identity Branding Advertising Agencies Paid Search Agency 167

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides. A product pitch.

FAQ 100

FAQ Case Studies Case Study Comparison 100

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If any of these sound familiar, you’ve most likely found a strong use case to automate content using LiveDocs! What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Sprout Social

NOVEMBER 1, 2021

Employee advocacy is the promotion of a brand or company that an individual works at. A good employee advocacy strategy will enable your employees to: Amplify company messages and promotions, which increases brand awareness. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved?

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119