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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free.

Insiders

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Join him online: Twitter , Facebook , LinkedIn.

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Improve Your Google Ranking with Search Intent & Optimization

Contently

Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. Subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends. Stay informed!

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Business (discussion and guides on management, digital transformation, and leadership). Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog.

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4 Tactics Every B2B Marketer Needs to Embrace

Navigate the Channel

With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. 2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73
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Are social networks as dominant in B2B content marketing?

Exo B2B

A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. LinkedIn is also leading at 91%.