Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. For example, LinkedIn is a prime platform for HR networking and thought leadership. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

FEBRUARY 20, 2024

Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Content will be passed over if it isn’t useful or trusted.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!) Most will link from search or social media.). from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Personally, I’ve seen some white papers continue to generate leads year after year with only minor updates.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event.

Social Media 78

Social Media Media B2B Advertising Agencies 78

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget white paper C (mid funnel content) for visitors of landing page B who did convert.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. Only contact them with case studies, references, guides, videos that speak to their industry and issues.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

MAY 8, 2023

Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. If this is new territory for your business, look no further than possible connections on LinkedIn.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. LinkedIn Sales Navigator. LinkedIn Sales Navigator is a sales intelligence platform that helps the sales team access the full extent of LinkedIn as a platform for digital selling. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. LinkedIn Sales Navigator. LinkedIn Sales Navigator is a sales intelligence platform that helps the sales team access the full extent of LinkedIn as a platform for digital selling. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. You can connect with him via LinkedIn and Twitter.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. – Ronald Van Loon , CEO, Principal Analyst, Intelligent World.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

nDash

JUNE 22, 2022

Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. Curious about working together? Tricia Molloy.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. Updates to LinkedIn business page “Home” feed. Many businesses choose to concentrate their B2B marketing efforts in obvious spaces: LinkedIn ads, conferences, purchased lead lists. Business-to-business content marketing: types of content. Virtual product demos.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

nDash

JUNE 22, 2022

Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. Curious about working together? Tricia Molloy.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Paid Media. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). A content syndication strategy helps your company share specifically targeted content with new and relevant audiences.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. LinkedIn Sales Navigator. LinkedIn Sales Navigator is a sales intelligence platform that helps the sales team access the full extent of LinkedIn as a platform for digital selling. Case Studies.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Valasys

JANUARY 17, 2020

Webinars: Both live as well as recorded webinars are an effective medium to win over the trust of B2B customers by engaging with them & resolving any concerns that they might have White Papers : White papers are often elaborate & specifically written pieces of content to resolve specific pain-points of the customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Lead Forensics

NOVEMBER 23, 2023

For example, they may find your site after seeing a blog post on LinkedIn that offers advice on a topic they are interested in. They may then be encouraged to hand over their name and email address in exchange for a white paper. They may then read another post it links to, which is more in-depth.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Leadspace

AUGUST 15, 2019

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Define a topic, present your case, offer solutions and open the floor to questions.

Webcast 48

Webcast Business Case Studies Case Study 48

Metadata

JUNE 16, 2020

Most Users Overlook Programmatic Display–Here’s Why You Shouldn’t While there’s no one silver bullet in terms of strategy, Metadata has spent the last two years studying, analyzing, and testing what we believe to be the optimal strategy for Programmatic Display.

Top of Funnel 64

Top of Funnel Lead Ranking Advertising Funnels Account Based Marketing 64