Binary Demand

APRIL 19, 2024

Implementing a strategic re-engagement program can help maintain audience interest and involvement. Optimizing email user experience (UX) can significantly boost CTR. Collaborating with a UX designer can substantially enhance your email’s CTR. This can hinder email performance, as great content may go unnoticed.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

DotDigital

OCTOBER 11, 2021

There was always one major drawback to SMS marketing – Spam. Spam was prevalent and branded text messages were considered a nuisance. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. Shortcodes.

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JULY 28, 2021

Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. In the past, hiding content in your email was looked down upon and considered not good practice. The preheader text had to be visible in your email so as not to land in the spam folder.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. Positive email engagement can look different to different marketers. This info can help you refine your email content, subject lines, and timing for maximum impact.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

Show practical proof. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Add some action.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

BenchmarkONE

SEPTEMBER 29, 2021

The great news is that compliance practices can be easily implemented as long as you know what to do. We’re here to provide you with a deep dive into marketing compliance so you can get better acquainted with it and ensure you’re doing all you can to stay 100% compliant in your practices. .

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. These can be very simple to implement or quite complex, depending on adjustments needed.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness. Bounce rate.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JULY 7, 2021

If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Yes, holiday emails can be an important sales driver. Can you feel it?

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Single Grain

JUNE 25, 2021

What Is the Privacy Sandbox? The Privacy Sandbox “is a collaborative effort to develop new web technologies that will improve people’s privacy protection and maintain existing web capabilities, including advertising, keeping the web open and accessible to everyone.”

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Spam reports. Your opt-out list.

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92