Litmus

JULY 28, 2021

Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. In the past, hiding content in your email was looked down upon and considered not good practice. The preheader text had to be visible in your email so as not to land in the spam folder.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. Positive email engagement can look different to different marketers. This info can help you refine your email content, subject lines, and timing for maximum impact.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

JULY 7, 2021

If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. The real solution?

Webinar Metrics 103

Webinar Metrics Email Marketing Deliverability Work Management 103

Litmus

JUNE 17, 2021

Show practical proof. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Add some action.

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. These can be very simple to implement or quite complex, depending on adjustments needed.

Template 101

Template Privacy Protection Mobile Marketing Click Rate 101

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy 92

Privacy Marketing AI Email Marketing Data Hygiene 92