CAN-SPAM Deliverability Practices Privacy Protection 
Litmus
OCTOBER 21, 2021
Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior.
Martech
OCTOBER 30, 2023
Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.
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ANNUITAS
MAY 1, 2014
I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?
Litmus
OCTOBER 28, 2022
When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. A solution to this?
Litmus
MARCH 16, 2020
Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .
Litmus
JULY 28, 2021
Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. In the past, hiding content in your email was looked down upon and considered not good practice. The preheader text had to be visible in your email so as not to land in the spam folder.
Salesforce Marketing Cloud
APRIL 15, 2024
How can you make the most of your click data? DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. Positive email engagement can look different to different marketers. This info can help you refine your email content, subject lines, and timing for maximum impact.
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