Optinmonster

DECEMBER 18, 2023

In order to ensure these emails go through successfully, you need an SMTP service. If you run a WordPress site, you’ve likely struggled to make sure your transactional emails get through to inboxes. WordPress relies on PHP to send emails. SMTP services offer an easy and secure solution to this problem.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Optinmonster

AUGUST 16, 2023

Are you looking for the best bulk email services to help you reach a wider target audience? Marketing automation has come a long way , and bulk email services are at the forefront. You can use them to design professional campaigns, automate messages, and analyze your emails’ performance.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Webbiquity

APRIL 18, 2024

What are the challenges you can expect? Which parts of marketing can you most profitably automate? It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Embracing automation is clearly the way forward.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. This might include: The Content: Was it short and sweet or long and informative? The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Optinmonster

FEBRUARY 10, 2022

Are you looking for an in-depth MailerLite review to see if this email service provider is right for you? Email service providers (ESP) have a bundle of tools that help you build, grow, and stay in contact with your email list. MailerLite is a popular email provider that is more powerful than the name suggests.

Work Management 75

Work Management Marketing Management Service Budget Programs 75

SendX

NOVEMBER 10, 2020

You can’t just send an email to your audience and expect instant conversion. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. You can start building a relationship with them, only after you have welcomed them. They just subscribed to your email list.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Optinmonster

APRIL 24, 2024

By the end of this, you’ll be able to make an informed decision about whether double opt-ins or single opt-ins are better for your business. This email is called a double opt-in confirmation email , and your new leads must take the extra step to confirm their subscription. Otherwise, they won’t get your emails.

Opt-in 106

Opt-in Opt-out CAN-SPAM Deliverability 106

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Keep reading to discover the top 30 effective checklists to ensure your email marketing campaigns fetch you the right results.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Smarte

MARCH 30, 2022

What is Email Bounce Rate? Email Bounce Rate basically means your prospect did not even receive the information you wanted them to read. A high bounce rate is usually very frustrating for most email marketers. Depending on how serious the problem is, email bounces can be categorized as either hard or soft.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Attach a quantifiable metric and timeline to each marketing goal so that you can measure the performance and progress of your campaigns.

Work Management 271

Work Management Marketing Management Budget Programs Allocation 271

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. You can get started right away by sharing the value of your products or services.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

DiscoverOrg

MARCH 8, 2017

Here are just a few ways that unverified bargain contact lists can lead to sales drought rather than providing that rainmaker resource you wanted. Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. We can almost guarantee it.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Webbiquity

JANUARY 17, 2020

If you use email campaigns as part of your business strategy, you should by now have at least a basic understanding of what GDPR means. Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. What does your email marketing service offer?

Email Marketing 305

Email Marketing Campaigns Opt-in Planning 305

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Personalized email is much more than simply auto-inserting the recipient’s first name. The Importance of Email Personalization in Marketing.

Email Marketing 344

Email Marketing Personalization Psychographics Marketing & Strategy 344

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. To do so, you first need to collect email addresses. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Predictive Response

JANUARY 7, 2023

However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. Before you press the send button to everyone on your email list, you want to get extremely clear on who you are sending your emails to.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Recent statistics have shown that 4 billion people around the world use email, and that over 300 billion emails are sent every day! Don’t be shy with it.

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

SendX

JULY 6, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

One of the marketing channels the internet has made it easier to reach out to customers is through the use of email marketing. A large percentage of individuals use email, and it keeps growing by the day. This means that applying a well-planned brand pitch email template can help your business generate new leads.

Template 195

Template Email Marketing Tips Brand Identity 195

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. As of February 2024, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

Litmus

APRIL 18, 2024

To find out, we asked 938 email friends in our annual State of Email survey—thank you if you responded, you rock!—and and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP).

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

OCTOBER 30, 2023

This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc.

Email Marketing 106

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 106

Martech

APRIL 5, 2023

How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Deliverability 106

Deliverability CAN-SPAM Lead Scoring Lead Ranking 106

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 102

Deliverability CAN-SPAM Opt-out Opt-in 102

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. Before you can conduct an email marketing campaign , you need to have an email marketing database. It will take time, and a considered strategy, to grow your email list. Email marketing and mailing lists are inseparable.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Porch Group Media

JANUARY 12, 2023

A reactivation email is an email sent to inactive subscribers, with the goal of getting them to re-engage with your brand’s messages. Inactive subscribers are subscribers who stopped interacting with your email campaigns for an extended period of time. SPAM Folder. Why Send a Reactivation Email?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. 68% of customers say that they follow brands on social media to stay informed about new products. Top 5 Social Media Platforms Ranked by Monthly Active Users (MAUs) What about email? Top 5 Most Popular Email Service Providers Gmail: 1.5

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Point

SEPTEMBER 12, 2013

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

Email Marketing 202

Email Marketing B2B Marketing B2B Planning 202

DiscoverOrg

APRIL 25, 2017

Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. When false assumptions are the basis for business decisions, the fallout can be sudden and steep. Humans only use 10% of their brains. Remember the Sony Betamax ?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245