Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. List-Unsubscribe.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? SPF creates a record in your Domain Name System (DNS) that lists the authorized servers that can send emails on behalf of your domain. If you do not have an SPF in place, your emails risk being rejected or spam folder. What is DMARC?

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Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

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Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. there are a lot of obstacles that can get between you and your intended recipients.

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Webbiquity

SEPTEMBER 27, 2019

An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Step #1: Evaluate the Content Creation Process. Content Creator(s). Image credit: Marketo.

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Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. You’ve hit a spam trap.

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CAN-SPAM Deliverability Phishing Domain 85

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. of your emails are reported as spam, you could face penalties or restrictions.

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Authenticating emails through DNS settings is a must to prevent phishing and impersonation. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Desired delivery.

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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ANNUITAS

MARCH 19, 2020

Replacing this Engagement Channel will be tricky, but ANNUITAS has several recommendations based on our demand marketing experience – and a review of our aggregated client data across multiple programs – that can help fill the gap. Content Syndication [0%]. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

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Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. What spam filters look for. How Litmus Spam Testing works.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Litmus

OCTOBER 1, 2021

Understanding what causes an email to land in the junk folder can be difficult. It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll ….

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ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. Only send your best content. Mailbox providers love consistency.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue, and whilst we are unable to provide an exact reason why we can definitely assist in trying to narrow down the possible cause. Second, let’s look at the spam problem.

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Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Avoid Spammy Email Content 5.

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. A few years down the road, we can see that the angst of many marketers was unfounded.

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Adobe Experience Cloud Blog

APRIL 17, 2013

You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. For email marketing deliverability and success , the message and creative composition is a key component to overall campaign performance. Phishing URL.

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Belkins

NOVEMBER 29, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. You can find it under the second-level domain.

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Belkins

NOVEMBER 29, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. Often considered a 2.0

Domain 52

Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 28, 2019

The latter includes inbox optimization , exploring anti-spam filters, and knowing the processes that define whether your email is delivered correctly. It’s a new standard that allows you to support your visibility and prevent fraud by senders who don’t comply with the SPAM-CAN act. Often considered a 2.0

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Domain Phishing CAN-SPAM Paid Search Agency 52

Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

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SendX

SEPTEMBER 10, 2018

You have spent countless hours to come up with the perfect content marketing strategy for your company. You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. Well, that's what this ultimate email deliverability guide is all about.

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Adobe Experience Cloud Blog

JULY 22, 2016

Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Avoid adding promotional language in the subject line or your email could be flagged as spam. Email Address Confirmation/Registration Emails.

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Email Marketing Cross-Selling Phishing Thought Leadership 48

Goolara

JANUARY 30, 2019

Either people have finally made sure that their name fields contain information, or they’re starting to use dynamic content more. We’ll start the list with the one thing that doesn’t appear to be going away: the inactive unsubscribe link and CAN-SPAM violations. This is either badly designed spam, or phishing or both.

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Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Gated content.

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ClickDimensions

JUNE 11, 2020

To prevent spam from clogging people’s inboxes, email service providers use a variety of tools to determine if an email is legitimate and desired by the intended recipient. An RBL is a list of known or suspected IP addresses that are considered to be sources of spam. So, what is a blacklist? Happy Marketing!

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Deliverability Phishing CAN-SPAM Ad Frequency 94

Martech

MARCH 4, 2024

Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. For just $600, you can send up to two million emails a month.

Rules 119

Rules CAN-SPAM Phishing Work Management 119

Martech Advisor

AUGUST 30, 2019

With more than $998 billion spent on retail during the 2018 holiday season, savvy retailers are optimizing content and marketing efforts well ahead of this year’s peak season, writes, Anthony Chiulli, Director of Product Marketing at 250ok. Optimal deliverability and engagement starts and ends with clean data.

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Goolara

JANUARY 23, 2020

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. But how can you recognize this, and what can be done about it? So what if someone contacts your organization saying they have an email from your company that is spam. The content is seldom useful.

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Phishing Domain Ideal Customer Profiles CAN-SPAM 13

ClickDimensions

AUGUST 8, 2019

What is email deliverability? Email deliverability is fairly simply defined as the ability to get your emails into your subscribers’ inboxes. That’s because there are a number of factors and criteria that determine deliverability as well as best practices to follow that all come with definitions of their own.

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Deliverability Email Marketing CAN-SPAM Domain 49

Martech

MARCH 22, 2022

Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. How the Email Marketing Periodic Table can optimize email. and Canada’s Anti-Spam Law and federation laws like the European Union’s General Data Protection Regulation.

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Albacross

JULY 3, 2019

Now is the right time to sit back and take a hard look at your email marketing efforts to figure out what’s wrong and how you can fix it. That’s because your email copy can only address one segment and will ignore the rest. How you can fix it: You need to segment the addresses on your mailing list according to some criteria.

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Email Marketing CAN-SPAM Phishing Deliverability 59

Albacross

JULY 3, 2019

Now is the right time to sit back and take a hard look at your email marketing efforts to figure out what’s wrong and how you can fix it. That’s because your email copy can only address one segment and will ignore the rest. How you can fix it: You need to segment the addresses on your mailing list according to some criteria.

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Email Marketing CAN-SPAM Phishing Deliverability 55

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

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Litmus

FEBRUARY 19, 2021

In this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. Head over to litmus.com to start a free seven day trial and see how Litmus can help you build, test, and analyze better email campaigns faster.

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