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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Maybe it was just a matter of time.

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What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. What is Apple Mail privacy protection?

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal?

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

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Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

It’s that time of the month where we recap the shifts that took place with email client market share last month. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Apple’s overall market share went up, from 51.4%

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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Here’s what he has to say.

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Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals

Liveintent

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Unfortunately, MPP also affects your ability to offer certain types of targeting when it comes to your direct-sold campaigns.