Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Paid Content 95

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 95

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. Plan your social media calendar in content and cadence to stairstep up to launch. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Once the article is published, be the first one to share it on your social media network.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? It’s word-of-mouth marketing, supercharged for the digital age.

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Fans beget more fans.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Social Media Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Why is Social Advocacy Important?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. This means getting your product marketing team, support staff, and engineers involved with your word-of-mouth marketing campaigns. Build a Very Close Social Media Community.

Word of Mouth 28

Word of Mouth Marketing & Strategy Marketing Strategy Buzz 28

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Schafer examines influence on the web, this new social phenomenon and its impact on marketing. He also reviews innovative companies, like Klout, which measure social media influence.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Adobe Experience Cloud Blog

AUGUST 21, 2014

Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Check it Out: Social Media Examiner.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Martech Advisor

AUGUST 26, 2019

Besides the product placement aspect that was apparent throughout the season, brands were involved in marketing campaigns right from when the pre-buzz stage. Similarly, you might have noticed clickbait sites focusing on the ‘90s nostalgia as millennials and Gen Z both predominantly use social media.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. If we got some of the right people using it, we would get sort of a viral adoption effect. You need to grow through communities and customers hearing about you through word of mouth.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Hubspot

MAY 11, 2010

The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. In others words, users couldn't rely on these solutions. In such a crowded market place, how did they do it?

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

Hubspot

MAY 24, 2017

One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Owned media may also come in the form of case studies, whitepapers, and ebooks.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. Mashable Brought Viral to Life. While a good idea is always more memorable than a loud idea, attendees soaked up Mashable’s clever take on virality this year.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. With so many giveaways on the web, a great prize is far from enough to influence viral reach. Provide customer incentives.

Blogger 48

Blogger Word of Mouth Ad Exchange Viral Marketing 48

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. If you’re a social media marketer, take note: Snap Inc. does a great job of turning its product into a viral social media moment.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If it is, we’ll include it in Viral Heat. If they are social media savvy, you can follow up via Twitter direct message. Viral Heat data includes location, wherever available.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135