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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Please confirm the client’s availability to speak prior to submitting. Please confirm the client’s availability to speak prior to submitting.

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The New Brand Investments

Ambal's Amusings

In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Sample Social Media Plan for B2B companies. Recommended Resources.

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2011 B2B Marketing Trends

Webbiquity

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz. That leaves only 20% of the market left to fight over. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Tweet This!

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What is Pragmatic Marketing

Referral Rock

They use pragmatic marketing by testing the TV with a sample of the audience. From the feedback they get from the sample, re-adapting will be done to ensure that it fits well with user demands. Apple products use its marketing armada to create a buzz about the rumored new product. Timing matters. Pragmatic Marketing Framework.

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B2B Word on the Street: Guerilla Marketing

MLT Creative

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Think about your last trade show or live seminar. Event-specific signage and an entire on-site team drove buzz and awareness. In fact, salesforce.com generated more buzz with: Photos – Immediately after the event, salesforce.com posted photos of the flash mob-style meet-up online. Event Marketing. Video Marketing.

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B2B Lead Generation Blog: Landing Page Handbook: How to Raise Conversions by 40%

markempa

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.