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4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for. They’re boring.

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When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

Eric Mower + Associates

A flexible public relations launch plan will keep your business relevant through ribbon-cutting day. Home in on your brand-defining services and find ways to sample them in advance. It’s about generating buzz that has staying power, even when “coming soon” means “sooner or later.”

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Social media marketing isn’t a popularity contest

Biznology

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. As you will see, each of these social media actions does not involve the entire follower base, and successful results can be enacted from using very small audience samples.

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4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

Reach out to your public relations or communications team to share ideas and come up with a strategy to handle negative attention from the media should things go awry. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for. They’re boring.

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B2B Lead Generation Blog: Landing Page Handbook: How to Raise Conversions by 40%

markempa

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Check out a sample chapter from Michaels new book at [link]. I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers. There is also some excellent information on writing titles and some great ideas about how to market the finished white paper.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Adobe Experience Cloud Blog

Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. That said, given the enhanced privacy awareness in the EU, respecting this browser setting is likely to be good public relations when dealing with EU users. , then the chances are you shouldn’t be collecting that data anyway.