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Social media and journalism: how to effectively reach the public

Sprout Social

— The Associated Press (@AP) October 29, 2019. That said, social media for journalists can be tricky. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. These tips apply to other social networks as well, though. Journalists represent a community.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Promote your white paper using online press release distribution services. This is an ideal method for generating backlinks and creating buzz about your paper. That’s because online releases are submitted to major search engines, industry journals and social networks. Here’s a list of paid and free press release sites.

Paper 100
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Three Overlooked Ways to Improve SEO Results

Webbiquity

On-page optimization (content, headings, meta tags). But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Post on Google Buzz. Links (external and internal). Tweet This!

SEO 100
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5 Reasons I’m Thankful for Social Media

Webbiquity

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

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Social Media for the Boardroom

Buzz Marketing for Technology

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Obviously a topic like Energy has been written about for ages – at its highest level it has millions of conversations, press, articles, blog pages and best of all opinions!

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

All white papers should be promoted via online press release distribution services. This is an ideal method to generate back links and create buzz about your paper. Online releases are submitted to major search engines, industry journals, and social networks. Perhaps do a Q&A about the white paper with the author.

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,