Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. But, it's not all conversational. Great article!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? You can also try it for free.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds. Tiene sangre de troll. Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Hubspot

SEPTEMBER 28, 2012

million views on YouTube. Olympic swimming team, Jimmy Fallon, and, the folks at mobile payment app LevelUp: The video got about 5,500 views -- not the hundreds of thousands some others in this post got -- but it was the talk of the start-up community, and showcased the company's personality. Hunter PR Says Stuff PR People Say.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Contify

NOVEMBER 18, 2018

Google personalizes search results. Then why doesn’t it personalize Google Alerts in the same way? I think Google personalizes it with my interests.”. For example, other products of Google such as Search, Gmail, Android, Chrome, Maps, YouTube and the Google Play Store — each has over one billion users.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

B2B Marketing Savvy

SEPTEMBER 28, 2009

Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. I see the occasional YouTube video annual report… certainly there are several blogs to be found, but in the larger social media conversation, IR seems mostly missing in action.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Contify

JANUARY 16, 2018

Google personalizes search results. Then why doesn’t it personalize Google Alerts in the same way? I think Google personalizes it with my interests.” For example, other products of Google such as Search, Gmail, Android, Chrome, Maps, YouTube and the Google Play Store?—? I get most of the news from my social networks.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Sprout Social

OCTOBER 4, 2022

Because some of the best advocates for your brand aren’t paid creators or influencers; they’re the people you see, in person or virtually, every day. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag).

Paid Content 83

Paid Content Budget Programs Brand Identity Branding 83

Sprout Social

FEBRUARY 10, 2022

Rebrands are the bread and butter of PR pros. Getting the most out of your hard work means generating some much-needed buzz and maximizing the engagement of your big announcement. Whether it’s a simple repost or a personalized announcement, urge your employees to build buzz as well. Creative teams. An FAQ page.

Social Media 118

Social Media Media Deliverability B2B Thought Leadership 118

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. As a result, Sinclair did what any great PR person would do -- she hustled the veggie into the hands of the right people. The Will it Blend?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Circle Studio

NOVEMBER 15, 2018

Continued expansion of marketing’s role and increased overlap with Sales/PR/HR/IT. Larger firms with separate PR and communication teams will start to consolidate and/or align their content and communication efforts with those of marketing and sales. So what trends will likely have the biggest impact on firms in the coming year?

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Online Marketing Institute

JANUARY 4, 2011

People start hearing your name now and then, they start reading your posts across a number of blogs (within one niche) and ultimately they start recognizing you as the expert and a person worth following. I found out about you on youtube, you really are useful when it comes to blogging! Engage Yourself! How do I set up my blog?

Blogger 40

Blogger Adsense Twitter Buzz 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. All of these ideas will help your fans make a stronger and more personal connection with your company.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Sprout Social

MARCH 22, 2021

No matter how technical or niche your product might be, customer engagement can immediately make your brand feel more personable. From product launches to PR and beyond, it’s crucial to touch base with folks outside of marketing and provide some much-needed context to your campaigns. Give this bop a listen for full effect.??

Ad Building 145

Ad Building Marketing & Strategy B2B B2B Thought Leadership 145

Vidyard

NOVEMBER 11, 2016

Best Personalized Video Campaign – Reltio. Recognizing the potential of personalized video, they launched a targeted campaign to more than 10,000 leads to increase awareness and identify their most engaged prospects. Reltio is now planning their next personalized video campaign to keep the ball rolling after this immense success.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” “Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.”

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Adobe Experience Cloud Blog

APRIL 10, 2018

If the majority of your audience hangs out on YouTube, video should be your main focus. Don’t try and sweep negative buzz under the carpet, it doesn’t work when you’re using such a transparent communication tool. Your community must always come first if engagement is the end goal. STEP 4: Measure to Determine ROI.

Communities 133

Communities Work Management Social Networks Social Media 133

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement? 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Post on Google Buzz.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple. 15) Moleskine.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78