Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). Here is a free digital audit template to get you started. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Outgrow

APRIL 30, 2020

Furthermore, to ensure that the show encourages kids, they ran the episodes on Youtube & Tik-Tok. As a result, Avocados got more social buzz than established brands along with a 30% increase in sales. Their services include advertising, brand strategy, PR, design, social media, etc. Success Story. Case Study. Case Study.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Sprout Social

DECEMBER 7, 2023

Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. If nothing else, providing compensation and supporting the creator economy could be good PR for TikTok. This payout is still paltry compared to the likes of competing video platforms like YouTube.

Creativity 80

Creativity Paid Search Agency Viral Marketing Lock-In 80

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Incentives provide an extra push for generating buzz and expanding the reach of your product launch. (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. However, YouTube or LinkedIn users prefer slightly longer form content. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Contently

JUNE 8, 2016

Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets. But this year’s tournament may see even more social buzz. “It is a much better use of our content.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Social media is the new PR.

Social Media 100

Social Media Peer-to-peer Media PR 100

Content Standard

AUGUST 31, 2015

By handing over the social media reins to an outsider, brands are hoping to build buzz and a bit of a content cache—and the gimmick seems to be working. The idea behind influencer marketing is straightforward: Brands partner with popular YouTube, Instagram, or Twitter figures and gain brand exposure from the celeb’s legions of fans.

Social Media 40

Social Media Social Marketing Media Advertising Agencies 40

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Its perfect example of where I think PR needs to focus these days – on conversations and not on publications. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Social Media 100

Social Media Media PR Digg 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Sharing (YouTube, Flickr, SlideShare, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose. Amen!). .&#

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MAY 30, 2010

Advertising & PR. Billy Mays’ Resurrectifier Commercial – YouTube. Resco Packer-Viking Week – YouTube. VerticalResponse – Nuthin’ But an App Thang – YouTube. Evian Roller Babies international version – YouTube. Post on Google Buzz. Tasteless, but funny.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. by YouTube. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. 10 SEO tips for YouTube by iMedia Connection. Amber Naslund. Taddy Hall. Did You Know 4.0

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space. .&# Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

SEPTEMBER 28, 2012

million views on YouTube. Hunter PR Says Stuff PR People Say. PR agency Hunter PR in New York City caught on at just the right time to make a creative video that got people talking. PR agency Hunter PR in New York City caught on at just the right time to make a creative video that got people talking.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. as an application or widget, add photos or import photos using the Flickr application and add Videos or import them via the YouTube application.

Facebook 100

Facebook RSS PR Social Media 100

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. On a near-continuous basis, consumers are asking for help making purchasing decisions. Im Jay Baer.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Flowtown gives you the answer in seconds. Im Jay Baer.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Buying behaviors : More and more information is available off the official corporate website and on social media sites ranging from LinkedIn and Twitter to YouTube and SlideShare.

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Post it to your Facebook page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Contify

NOVEMBER 18, 2018

Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. One segment, PR and marketing professionals, needs to manage the perception of their brands.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

MAY 5, 2010

But wait, if you can embed a YouTube video on a page then why not a tweet? Find out how to generate some "buzz" via social media pollination [link] less than a minute ago via CoTweet HubSpot HubSpot Key Marketing Takeaways Allowing users to embed tweets will change the way people use Twitter to relay ideas. Now you can.

Twitter 28

Twitter Tools PR Buzz 28

MLT Creative

SEPTEMBER 30, 2010

October 18-19, Online Reputation Management Asia Singapore: It only takes a few blog posts, YouTube videos or Facebook threads to destroy reputation and image. You might not need to execute on all of it, but you need to understand it and drive the strategy upon which decisions are made surrounding it.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Savvy

SEPTEMBER 28, 2009

Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. I see the occasional YouTube video annual report… certainly there are several blogs to be found, but in the larger social media conversation, IR seems mostly missing in action.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Convince & Convert

JULY 14, 2010

The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. al definitely should influence strategy though.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147