Vidyard

JANUARY 7, 2020

People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Social Ads 3.2 Content Asset Promos 3.4

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

SnapApp

JANUARY 10, 2012

When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network. It's Economics 101: The company created demand by hyping up a product available in a limited supply, and it paid off.

Facebook 48

Facebook Google Ideal Customer Profiles Social Networks 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. Build Twitter Lists. Set-Up Promoted Tweets.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. Its paid plans start at $129.95

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last year and 63% purchased on it.

Social Media 94

Social Media Media Cross-Selling Paid Search Agency 94

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Parse.ly

JANUARY 13, 2023

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use to measure my content?”. Important content metrics. SEO and search performance. Engagement. Conversions. Real-time data.

Top of Funnel 52

Top of Funnel Lead Ranking Content Click Rate 52

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Click To Tweet. joderama Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Adobe Experience Cloud Blog

APRIL 10, 2018

Many social media pros believe that having lots of followers is key. In contrast, if people are asking you and fellow community members questions, sharing content and joining in conversations, then it’s much more likely they’re genuine fans of your brand and your business’s reach will improve because of this.

Communities 133

Communities Work Management Social Networks Social Media 133

Content4Demand

MAY 30, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Demand Gen Report is accepting nominations for the most progressive marketing and sales pros innovating to engage prospective customers. The B2B Innovator Awards spotlight what’s working in B2B marketing.

Content 60

Content Cost per Lead Account Based Marketing ABM 60

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Marketing 261

APRIL 4, 2018

Does Your Marketing Strategy Include Repurposing Content? How long does it take you to create a piece of content? I mean content with purpose and substance. For a small little marketing shop like Marketing 261 , that’s a big chunk of time spent. That’s where content repurposing comes in.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Hubspot

JUNE 23, 2014

All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. Why Are Marketers Disappointed? It’s no wonder some marketers have a bone to pick with the $168 billion company.

Facebook 28

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 28

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . Why aren’t we all using interactive content? . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Buzz Marketing for Technology

DECEMBER 12, 2012

While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Your mobile app or site connects the customer with the product, but its success can be greatly affected by several non-mobile factors—especially during the holidays (or other high-traffic buying seasons).

Cost 100

Cost POS Mobile Marketing Click Rate 100

Webbiquity

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Katrina Collier shares an infographic loaded with stats and guidance for job seekers on LinkedIn.

Linkedin 100

Linkedin Paid Search Agency B2B Thought Leadership Social Networks 100

Single Grain

OCTOBER 25, 2022

With the explosion of social media, user-generated content has quickly become an integral part of influencer marketing. Simply put, user-generated content is more memorable, authentic and influential than traditional advertising mediums due to the fact that content made by real customers builds massive trust and authenticity.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

DECEMBER 16, 2019

Social media advertising is defined as a form of digital advertising that serves paid ads to your target audience using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Table of Contents. What Is Social Media Advertising?

Paid Content 72

Paid Content Social Media Advertising Agencies Cost 72

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

MARCH 31, 2010

What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers?

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Outgrow

MARCH 4, 2021

The Ultimate Guide on Interactive Content for 2021. Did you know that 45% of B2B customers say that interactive content is one of the most preferred content types? And the claim is quite justified because interactive content helps in solving business problems. But first, let’s understand the basics of interactive content.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Single Grain

MARCH 31, 2022

With the increasing number of businesses in the DeFi market, it has become vital for DeFi companies to effectively promote their brand to stay ahead of the competition. Therefore, it's a good idea to hire a DeFi marketing agency that has the expertise to drive engagement and sales of your financial products.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. The right backlinks can do two great things for your website: They can drive traffic to your website. They can help you rank higher in search.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Single Grain

OCTOBER 20, 2020

Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. As a result, static, text-heavy content isn’t enough on its own. Click To Tweet.

Paid Content 145

Paid Content Paper Content Interactive Marketing 145

KoMarketing Associates

JULY 18, 2019

Marketers of all stripes gathered at The Conference Center at Washington State Convention Center in Seattle, Washington this week to discuss the emerging search landscape, exchange successes and challenges, strategize how to invest for the future and more. Search is evolving, and SEOs must adapt. randfish #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. What happens to small brands that hit on marketing gold, kind of by accident? But what happens to the little guys?

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78