Martech Advisor
AUGUST 30, 2019
With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.
Onalytica B2B
JANUARY 17, 2018
A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What has prompted this change? Consumers are increasingly brand conscious and brand sceptic.
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KoMarketing Associates
APRIL 24, 2014
Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. Social Media Marketing.
Digital B2B Marketing
SEPTEMBER 13, 2011
When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Likewise, the attention mobile devices claim limits the attention we give other activity. Here are two implications for marketers of this new state of partial attention.
Biznology
AUGUST 8, 2016
90% of marketers say social media is important to their businesses. The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. BARCLAY : Launched a mobile banking application called PingIt. It has improved their marketing. Social Media Examiner ).
ClearVoice
MAY 4, 2021
Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. Other times, it’s executed through a variety of efforts from content marketers and experts. Then, suddenly, overnight, exponential growth happens, creating a viral buzz that pays back in dividends. aka your customers.
Digital B2B Marketing
SEPTEMBER 13, 2011
When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. Smartphones always have a corner of our attention. Even during meetings, or maybe especially during meetings. But our attention is rarely complete.
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