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The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

We started promoting the happy hours well in advance of Dreamforce to build up buzz around the parties we were hosting. Shout out to our great co-hosts, Gong and Marketo !). How to Prospect at Trade Shows: The Ultimate 10-Step Checklist. Salesforce users, and 3.) local San Francisco Bay-area companies. Dive in deeper!

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The New Brand Investments

Ambal's Amusings

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it. What actions should marketers take in 2010?"

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How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit!

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The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Customer speakers throughout because successful customers bring the Marketo story to life.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Because it shows up in the timeline (as opposed to an ad on the side of the page), a Promoted Post can have higher visibility and engagement than a regular Facebook ad. At Marketo, we’ve just begun to test these.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

Think about your last trade show or live seminar. Event-specific signage and an entire on-site team drove buzz and awareness. In fact, salesforce.com generated more buzz with: Photos – Immediately after the event, salesforce.com posted photos of the flash mob-style meet-up online. Event Marketing. Video Marketing.

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